In this paper‚ we examine Happy Pet Clinic‚ a local veterinary clinic‚ and how the principles of elasticity of demand might frame its pricing decisions and planning. As a small practice‚ every change the managers make can have a significant impact on the clinic ’s income. Price Elasticity of Demand‚ Cross Price Elasticity of Demand‚ and Income Elasticity of Demand concepts can be used to analyze and estimate how prices changes may affect the clinic ’s bottom line Professional Vet Brand pet food
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concept of elasticity of demand In the real world‚ prices of different products vary day by day‚ however‚ the effect it has on the demand is a concept that is very important to understand. When a consumer has an ability or willingness to buy a certain number of products at a given price‚ it is known as demand. Elasticity of demand is the measure of change in quantity demanded of a product when there is change in factors that effect demand. There are 3 main types of elasticity of demand; Price elasticity
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What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers
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Demand and Elasticity Linear demand curve: Q = a – bP Elasticity: E d = (ΔQ/ΔP)/(P/Q) = -b(P/Q) E d = -1 in the middle of demand curve (up is more elastic) Total revenue and Elasticity: Elastic: Ed < -1 ↑P→↓R (↑P by 15%→↓Q by 20%) Inelastic: 0 > Ed > -1 ↑P→↑R (↑P by 15%→↓Q by 3%) Unit elastic: Ed = -1 R remains the same (↑P by 15%→↓Q by 15%) MR: positive expansion effect (P(Q) – sell of additional units) + price reduction effect (reduces revenues because of lower price (ΔP/ΔQ)/Q)
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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major challenges that are going to affect company’s future profitability: The increasing popularity of healthier products with less fat and salt content.The increasing demand on products that are more convenient to cook and easy to consume.Overall red meat consumption level has decreased nationwide about 7‚28%‚ while white meat demand dramatically increased by 33‚73% within last five years. Meat Consumption in United States (annual per capita pounds) Current YearFive Years Ago% ChangeRed Meat$124.9$134
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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many decisions. The demand of one good can be affected by various factors. This report will analyze the elasticity of demand for rail use and some strategies. Firstly‚ the theory of elasticity of demand will be introduced. Secondly‚ two pieces of expert advice about cutting rail fares will be evaluated. Thirdly‚ the solution of the conflict will be examined. Finally‚ the factors determining the elasticity of demand for rail use will be investigated. (i) Elasticity of demand is defined as “the percentage
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Elasticity of Labour Demand A firm always incurs a change in labour or capital. It is important for a firm to know the effects on the wage or capital increase since it would help the firm make accurate decisions. A change in wage would make an impact on the firms employment. When there is a wage cut‚ it reduces the price of labour relative to that of capital‚ and now labour is cheaper. However‚ when the wage increase the price of labour increases and the firm would substitute away from labour toward
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Supply‚ Demand and Price Elasticity Anjni Kumar Jennifer Marciel Me Mai Nou Yang Rosina Hughey Eco/212 December 14‚ 2010 Zack Zardo Supply‚ Demand and Price Elasticity Consumers and economists use the concept of elasticity to measure how an economic variable responds to changes in another economic variable (Hubbard & O’Brien‚ 2010‚ p. 168). Supply and demand go together and play an important part in price elasticity. “Price elasticity of demand is the responsiveness of the quantity
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