Carolina Recency‚ Frequency and Monetary (RFM) Analysis RFM is widely used by direct marketers of all types for selecting which customers to target offers to. The fundamental premise underlying RFM analysis is that customers who have purchased recently‚ have made more purchases and have made larger purchases are more likely to respond to your offering than other customers who have purchased less recently‚ less often and in smaller amounts. RFM analysis can also be used to target special offers to
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QUESTION a). Name five assumptions that underline the use of break – even analysis. It is essential that anyone preparing or interpreting CVP information is aware of the underlying assumptions on which the information has been prepared. If these assumptions are not recognized‚ serious errors may result and incorrect conclusions may be drawn from the analysis.(Drury‚ 2004). Breakeven analysis (cost-volume-profit analysis) is an approach to profit planning that requires derivation of various relationships
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Cost Volume Profit Analysis (CVP Analysis) 3.1 Introduction * CVP analysis is a systematic approach of examining the relationship between the changes in volume‚ cost‚ revenue and profit. The main objective of this analysis is to establish what will happen to the financial results if a specified level of activity fluctuates. * This analysis is useful especially to plan the future production and sales activity that will enable the firm to maximize profit and at the same time it
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go for all entries presented in Table B or should some be eliminated. * Cost – The customer acquisition costs‚ fixed costs‚ variable costs and the breakeven point for required customers. * Processes - Qualification process‚ repayment agreement‚ and interest rates have to be geared towards Romanian social and economic standards. Analysis Given the economic conditions and details described in the case launching a credit card presents the bank with an opportunity to take over a larger
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Leverage Analysis Submitted to:- Prof. Vipin Agarwal Submitted by:- Biplab banerjee(PG-022) Manish Chaurasia(PG-037) Moumita Ghosh(PG-042) Prashant Kumar(PG-054) Leverage Analysis Capital structure decisions aims at determining the types of funds a company should seek to finance its investment opportunity and the preparation in which these funds should be raised. The term capital structure is used to represent the proportionate relationship between the various long-term forms of financing
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SWOT Analysis: JetBlue Airways DeVry University Online by Keith Escher Organizational History Known as one of the very few airlines which has actually managed to make a profit since the downturn in the travel business‚ which was a result of the September 11th attacks‚ JetBlue Airways continues to pride itself by living up to its dedication of “bringing humanity back to air travel”(JetBlue Bill of Rights). JetBlue was incorporated in Delaware in August 1998 and was founded
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Citibank: Launching the Credit card in Asia pacific Case Analysis Report Prepared By: GROUP H Abhishek Kulshreshta Anmol Aggarwal Dinesh Tewari Kartika Garg Lalatendu Das Sudhon Kanagaraj Citibank: Launching the Credit card in Asia pacific 1. Background In 1988‚ Citibank’s Asia Pacific consumer bank (referred to as Citibank henceforth) operated in 15 countries throughout Asia Pacific and Middle-east. The bank generated net earnings of $ 69.7 million over net revenue of $209.0 million. Objective
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01/12/2011 | finance | Michelin financial analysis | Michelin Company Profile Michelin is a tire producing company created in 1863 by the Michelin brothers. Originally based in Clermont Ferrand‚ the company is now located in more than 170 countries and owns 84 production site all around the world. Even if their core business is the production of tires they diversified their activities in 1900 with the first Michelin map & guides and extend their knowledge for special sector with new
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technology‚ media‚ and telecommunications (TMT) industries. Content Executive Summary i Introduction of the Company 1 The Problem 2 Strategic Audit of the Industry 3 Key Success Factor for the Industry 3 Trends in Business Environment 4 Porter’s 5 Analysis 5 PLDT’s Current Strategy 6 Vision and Mission Statement 6 PLDT’s Current 4-pronged Strategy 7 External Factor Evaluation 8
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This paper is a full case analysis about DirecTV. 1 Executive Summary This report will provide a case of News Corporation (News Corp.) and specifically DirecTV. This report examines three strategic issues facing News Corp and DirecTV: who will replace Rupert Murdoch as News Corp. CEO; how can DirecTV gain market share; and how can DirecTV improve profitability in a market that has not yet reached maturity‚ but is clearly saturated. A SWOT analysis and industry information will also
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