Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………...…………………………………….Page 12 & 13 - Place………………………...……………………………………………………….Page 14 & 15
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LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing activities affecting
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speaking‚ by analyzing Porter’s five forces of radio station industry in New Zealand‚ we could get the conclusion that four of those five forces have negative influences on the industry‚ namely the intensity of rivalry‚ the threat of substitutes‚ the bargaining power of buyers‚ and the bargaining power of suppliers. Only the threat of new entrants has positive influence. Fortunately‚ ICTs are broadly used in converting the negatives to positives among the radio station industry. And it actually does very
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The Value Chain All of the functions of a company—such as production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources—have a role in lowering the cost structure and increasing the perceived value of products through differentiation. As the first step in examining this concept‚ consider the value chain‚ which is illustrated in Figure 3.5.11 The term value chain refers to the idea that a company is a chain of activities that transforms inputs
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Between a Marketing Mix & a Promotional Mix A marketing mix and a promotional mix have differences‚ and are both important to your business. In order to successfully grow your business‚ you will need to market it. Marketing helps attract new customers and keeps customers coming back for repeat business. When you identify your marketing mix‚ it helps you determine how to satisfy your customers‚ while the promotional mix focuses on direct customer interaction. Marketing Mix The marketing mix is a
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Television and radio is important to social media today Anthony D. Alexander‚ Jr COM155 Nov 24‚ 2012 Instructor Iaccino Television and radio has been the engines for all social media invention today. Some argue that television and radio is no longer important to social media‚ people believe they don’t have a need for television and radio since the Internet‚ cell phones and many more. Television and radio play’s a sufficient role in everyday life‚ rather if you use it or not. Without‚ television
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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the way we live. But what about radio? Some say that radio is dying‚ that its use has become useless‚ that it was only an aid of assistance during the early and mid 1900’s. But the way I see it‚ I think that radio is more relevant and significant today than it ever was‚ especially for the diverse Australian youth cultures. Their lifestyle‚ education‚ political views and social aspects come under a large role due to what they listen to over the radio. So how do radio stations maintain and attract their
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1.0 Export Container Loading Procedure The value chain is a business analysis that examines the development of competitive advantage. It contains a series of activities that create and build value in the business. Based on Value Chain analysis‚ managers can identify what activities would add value to the business and what activities are not efficient and effective‚ so that the company can improve those inefficient activities by investing integrated communication technologies. According to Michael
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Radio: From the beginning to the evolution of today ’s technology Broadcast media has been around for many‚ many years and the grandfather of them all is the radio. The radio has been around for so long and has become such a prominent fixture in our society that we take it for granted. Every day many of us are exposed to some form of radio without realizing it. From the beginning of its technology‚ other forms of media have evolved also; television‚ wireless internet‚ and cellular phones‚ which
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