Satellite Communication Engineering Michael O. Kolawole Jolade Pty. Ltd. Melbourne‚ Australia Marcel Dekker‚ Inc. TM New York • Basel Copyright © 2002 by Marcel Dekker‚ Inc. All Rights Reserved. ISBN: 0-8247-0777-X This book is printed on acid-free paper. Headquarters Marcel Dekker‚ Inc. 270 Madison Avenue‚ New York‚ NY 10016 tel: 212-696-9000; fax: 212-685-4540 Eastern Hemisphere Distribution Marcel Dekker AG Hutgasse 4‚ Postfach 812‚ CH-4001 Basel‚ Switzerland tel: 41-61-261-8482; fax: 41-61-261-8896
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Overview Sirius XM has unique strengths that they can apply to help foster their future success. The company offers their customers premium and exclusive broadcasting services which include the NFL‚ MLB‚ NASCAR‚ NBA‚ NHL‚ traffic‚ weather‚ and more. In conjunction with being able to offer premium and exclusive broadcasts‚ Sirius XM is not restricted in their content to the extreme that free radio stations are subjected to. Sirius XM has the advantage of operating in an industry where the high barriers
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1 SATELLITE COMMUNICATION – AN INTRODUCTION Contents 1.1 Introduction 1.2 Basics 1.3 Applications of Satellites o Weather Forecasting o Radio and TV Broadcast o Military o Navigation o Global Telephone o Connecting Remote Areas o Global Mobile Communication 1.4 Frequency Allocation of Satellites 1.5 Types of Orbits o GEO o LEO o MEO o Sun Synchronous Orbit o Hohmann Transfer Orbit o Prograde Orbit o Retrograde Orbit o Polar Orbits 1.6 Examples o INTELSAT o U.S. Domsats o Polar Orbiting Satellites
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are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value positioning. The formula - segmentation‚ targeting‚ positioning (STP) - is the essence of strategic marketing." (Kotler‚ 1994‚ p. 93). Step 1: Segmentation Segmentation involves finding out what kinds of consumers
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INTRODUCTION For three decades‚ satellite communications have been used for public switched telephone network (PSTN) and video broadcasting applications. However‚ with daily technology advancements made in society and the requirement for global data connectivity‚ satellites are increasingly being used to provide data communication links at all data rates ranging from 64 Kbps to 155 Mbps (Buchsbaum). Wireless technology allows data to be sent out into space to a satellite and back to earth to provide
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The value of the definition of philosophy: the value of specific things are an integral part of the human brain is everything in the world is divided into two major categories of useful and harmful‚ from the two major types of specific things in the abstract thinking by the absolute abstract things or meta body‚ is the world The interaction with all things in general‚ the interrelated nature and capacity of each specific things that have the universal nature and provisions. Is the value of
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the study of “Customer Value Marketing” starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the last section
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Subject : Introduction to satellite (SCM01D4) Introduction Eclipses can only occur when the Sun‚ Earth‚ and Moon are all in a straight line. Solar occur at new moon‚ when the Moon is between the Sun and Earth and in contrast‚ lunar eclipses occur at full moon‚ when Earth is between the Sun and Moon. The apparent size of the Moon is roughly the same as that of the Sun‚ with both being viewed at close
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Satellite Telecommunications Network and Telecommunications Concepts 360 September 11‚ 2005 Table of Contents Introduction Satellite Communications History Sputnik Changed Everything America ’s Response Future Trends in Satellite Communications GEO vs. LEO Bent-Pipe Satellite Relay vs. the Switch in the Sky Companies Involved in Satellite Communications Regulatory Issues in Satellite Communications Global implications for the
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costs‚ warehousing costs‚ transportation costs‚ etc... 2.4 Describe the logistics value proposition. Be specific regarding specific customer relationships and cost. The key to achieving logistical leadership is to master the art of matching operating competency and commitment to key customer expectations and requirements. This customer commitment‚ in an exacting cost framework‚ is the logistics value proposition. Logistics is all about providing the essential customer service attributes at the
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