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    Case Study 2 -How Low Will You Go? [pic] Name: Jiahao Zhong Student ID: 15440031 Tutor: Mr. Rex Walsh Campus: Sydney Table of content 1. Utilitarianism …………………………………………………..……2 2. Virtue ethics ………………………………………………………....4 3. Libertarianism……………………………………………………….5 4. Deontological …………………………………………………… …..9 5. Conclusion…………………………………………………10 6. Reference…………………………………………………..11 [pic]Diagram 1 (shows some basic information for the case study) Utilitarianism:

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    you or them?" This is accompanied by a cartoon tombstone‚ which reads "Ronald McDonald (1954-2012)‚" which originally appeared in The Economist in an article addressing the ethics of marketing toward children.[10] A short epilogue was added to the DVD describing McDonald ’s discontinuation of the Super Size option six weeks after the movie ’s premiere‚ as well as its recent emphasis on healthier menu items such as salads‚ and the release of the new adult happy meal. However‚ it is shown that the

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    BAAmity Business School Amity Business School MBA Class of 2010‚ Semester II Business Environment and Strategic Analysis Module-V (Business Ethics) Vivek Singh Tomar 1 Chapter Outline • Business Ethics and Public Opinion • What Does Business Ethics Mean? • Ethics‚ Economics and Law: Venn Model • Four Important Ethics Questions Amity Business School • Three Models of Management Ethics • Making Moral Management Actionable • Developing Moral Judgment • Elements of Moral Judgment • Summary

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    many ethical issues that an organisation face and one of the organisations which faces major issue is the Kentucky Fried Chicken. In my report‚ I would analysis about the issue faced by KFC and the ethical problems that the company encounters. 1.0 ETHICS DILEMMAS FACING BY KFC KFC is among the most popular fast food brands in the world. Started out in the fifties‚ KFC now boasts of operating‚ franchising‚ and serving a worldwide chain of around 11‚000 fast food restaurants that prepare

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    this essay would discuss on whether ethics is required or optional on business. On this essay it will analyse four ethics theory‚ namely Milton Friedman‚ R. Edward Freeman‚ Albert Carr and Carroll. Milton Friedman and Albert Carr illustrate that ethics is required whereas Edward Freeman and Carroll state ethics is optional. After analysing these theories‚ it is difficult to find out that whether ethics is optional or required. However choosing on whether ethics is optional or required would depend

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    What is ethics? Ethics can be defined as a set of principles used by an individual to govern his or her decisions in an effort to ensure fairness and equality. Business ethics‚ as defined by the Stanford Encyclopedia of Philosophy is the applied ethics discipline that addresses the moral features of commercial activity. The same source also gives a history of business ethics which states that the concept as an academic principle is relatively young-only about forty years old; but in general is as

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    What is Business Ethics? Business ethics is exactly the same as normal ethics‚ and that knows what is right or wrong‚ and learning what is right and what is wrong in a business environment. Then doing the right thing‚ but "the right thing" is not as straightforward as explained in many business ethics books. Most ethical dilemmas in the workplace are not simply a matter of "Should she steal from him?" or "Should he lie to his boss?" Businesses cannot function without ethics‚ why? Society dictates

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    Business ethics is the conduct within companies and corporations deemed acceptable by society. Consumers rely on businesses to be honest in representing the products they sell in addition to use of economic resources. Due to the availability of electronic communications‚ consumers are now able to more closely monitor the activities of a company. Should a company’s behaviors be suspect‚ the information can be shared instantaneously. Acceptable conduct regarding business practices has evolved over

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    Unit 45: Business Ethics LO 1 – Understand different ethical perspectives in business Introduction – 1.1 Explain the background of theoretical ethical approaches and development of theoretical ethical approaches. Ethical perspectives: Deontological and teleological ethical theory; a. Define Deontology ethical theory Give example of deontology by stating a Philosophical experiences or case laws b. Define Teleology ethical theory‚ Give example of teleology by stating a Philosophical experiences

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    Assignment on Business Ethics Instructions: 1. Write the answers of the questions of this assignment in your own legible handwriting. 2. No assignment will be accepted if it is in the form of typed print out. 3. Answers of each student should be in their own perspectives or in their own experiences of marketing arena. 4. Q. no.1‚2 &3 are compulsory and solve any one from the remaining questions. Deadline for submission- 9 March 2014 Marks-15 (Fifteen) Q.1. What is business ethics ? Describe

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