Quant Mark Econ (2009) 7:207–236 DOI 10.1007/s11129-009-9066-z The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert Clark · Ulrich Doraszelski · Michaela Draganska Received: 11 December 2007 / Accepted: 2 April 2009 / Published online: 8 May 2009 © Springer Science + Business Media‚ LLC 2009 Abstract We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures
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CHAPTER TWO 2.0 AN OVERVIEW OF SHELL DEVELOPMENT COMPANY IN NIGERIA 2.1 Introduction This chapter will provide basic knowledge of Shell Nigeria Oil Company and its operation in Nigeria‚ in particular regarding its ethics‚ performance‚ social involvement‚ contribution to national income and its contribution to keeping the environment green. Since the Rio Conference of 1992 the code of conduct for all extractive industries including crude oil mining companies has underlined the following principles
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Chapter- One Renaissance: Automobile Industry 1.1 Introduction There was a time in India when the portly Ambassador was India’s most coveted and popular car. The Indian car buyer had to wait for months on end and even years before he could lay his hands on an ambassador or a Fiat Padmini which was usually handed over by nonchalant‚ supercilious salesmen. It was the Maruti 800‚ a product of the Japanese car giant Suzuki collaborating
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Summer Training PROJECT REPORT ON RATIO ANALYSIS OF FINANCIAL STATEMENTS OF GAIL Executive summary Gail has been no. 1 gas utility co in Asia and no. 2 gas utility co. globally which was declared by plats top 250 in 2010. It was also selected as the top Indian co. in the gas processing‚ transmission and marketing sector for the dun and Bradstreet- American express corporate awards. In addition to that GAIL ‘s Dahej Vijaipur pipeline project won the silver medal in mega projects category
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State of the art on Bio-cutting fluids in Machining Submitted by: Abstract The increasing attention to the environmental and health impacts of industrial activities by governmental regulations and by the growing awareness level in the society is forcing industrialists to reduce the use of mineral oil-based metalworking fluids as cutting fluid. Cutting fluids have been used extensively in metal cutting operations for the last 200 years. In the beginning‚ cutting fluids consisted of simple
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CHAPTER-1 COMPANY PROFILE 1. INTRODUCTION 1.1 AB0UT ADITYA BIRLA GROUP 1.2 GROUP COMPANIES 1.3 MANAGEMENT STRUCTURE 1.4 ABOUT HINDALCO 1.5 ORGANISATION AND CULTURE 1.6 ACHIEVEMENTS 1.7 HINDALCO HR VISION‚ MISSION & OBJECTIVES “We look upon the aluminum business as a core business that has enormous growth potential in revenues and earnings.” Our vision to be a premium metals major‚ global in size and reach……. The acquisition of Novel is a step in this
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Study Guide‚ Chapter 08 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An interactive‚ flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to
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The Market for Gas Turbine Electrical Power Generation Product Code #F646 A Special Focused Market Segment Analysis by: Industrial & Marine Turbine Forecast - Gas & Steam Turbines Analysis 1 The Market for Gas Turbine Electrical Power Generation 2011 - 2020 Table of Contents Executive Summary .................................................................................................................................................2 Introduction.................................
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SRE Sustainability Office Sustainable Building Design Guidebook Siemens Real Estate Impressum Client Siemens Real Estate Otto-Hahn-Ring 6 81739 Munich Contact Rainer Kohns‚ Otto Reich Consultant Intep Integrale Planung GmbH Innere Wiener Str. 11 D-81667 München Germany Intep Integrated Planning LLC 2225 Franklin Avenue East Minneapolis‚ MN 55404 USA Authors René Sigg‚ Ute Houzer‚ Thomas Rühle‚ Stephan Tanner‚ Joel Schurke Date/Version March‚ 2006 / 09-01
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THE ROLE OF USHERING IN THE LOCAL CHURCH The Scriptural Foundation for Ushering Ushering in your local church involves much more than shaking hands and shining your shoes. Some churches think that ushers are just bucket passers‚ so they grab anybody to pass the bucket. “Let’s just grab ol’ Larry when he comes walking in. Let’s just get anybody.” You don’t want to get just anybody‚ because you don’t want an anybody offering. You have been selected as an usher; you are in the ministry of
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