IMPACT OF SOCIAL CAUSE ADVERTISING ON CONSUMERS Submitted By: Priyadarshini Roy 09 MMS– Marketing Under the guidance of Prof. Snehal Chincholkar A Paper submitted in partial fulfilment of the requirement for Consumer Buying Behaviour Vivekanand Education Society’s Institute Of Management Studies and Research Gurdeep Singh‚ chief operating officer of Aircel: “We wanted to engage consumers at an emotional level. Not just have a transactional relationship.” AIRCEL‚ PARTNERING
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VII Curriculum Development in Population Education Saroj Bala Yadav Introduction The school curriculum of a country‚ like its Constitution‚ reflects the ethos of that country as also its chief concerns. The values enshrined in our Constitution points towards the development of a pluralist open society and a state which is secular‚ democratic and socialist in nature. The school curriculum should reflect these aims and values in its structure‚ content‚ implied methodology - in fact‚ in its
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Case Report: Zara – Fast Fashion Group #10 David Aparicio‚ Steven Hurley‚ Jonathan Williams‚ & Arjun Yadav 1 External Environment Analyses 1.1 Analysis of General Environment and Driving Forces The designer apparel environment is influenced by different segments of the external environment such as demographic‚ socio-cultural‚ economic‚ political‚ technological‚ global‚ and physical forces. The designer apparel industry spans globally and is highly competitive among different rivals. It is very
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ADVOCACY SKILLS PROJECT MOTIVATION:- VARIOUS TYPES OF MOTIVES- a) BIOLOGICAL MOTIVES b) SOCIAL MOTIVES c) PERSONAL MOTIVES NAME- ANURAG SHARMA CLASS- SECTION B ROLL NO. 08616503813 ACKNOWLEDGEMENT I am using this opportunity to express my gratitude to everyone who supported me throughout the course of this project. I am thankful for their aspiring guidance‚ invaluably constructive criticism and friendly advice during the project work. I am sincerely grateful to them for sharing their
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Company (2014) The Coca-Cola Company (2013). Supplier and customer partnerships. [Online]. Available at: http://www.coca-colacompany.com/our-company/suppliers/supplier-and-customer-partnerships Last accessed: 20th April 2014 Wall S and Rees B (2004) Yadav P‚ Stapleton O and Wassenhove (2013). Learning from Coca-Cola published in Stanford Social Innovation Review. [Online]. Available at: http://www.ssireview.org/articles/entry/learning_from_coca_cola/ Last accessed: 11th May 2014
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Introduction Strategic Positioning and effective communication are the two most important “mantras” guiding brand success in today’s competitive marketing environment. Corporate are ensuring all possible efforts to promote their brands and to grab the customer’s mind share. The impetus is on attracting the customer’s attention and developing positive associations not just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a
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Practice Question Set for Bank Clerk Recruitment Exam 2012: General Awareness 2 1. Which of the following terms is used in the field of finance and banking? (A) Metabolism (B) Genetic process (C) Centrifugal force (D) Debt instrument (E) Experimental Error 2. The National Social Security Fund (NSSF) launched with a corpus of ~ 1000 crore will help which of the following groups of society? (A) Bank Employees (B) Central & State Government Employees (C) Workers of the unorganized
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Title of issue: ‘Observation of Civil Proceedings’ Name (Student): Arjun Singh Course: BBA.LLB P.R.N. No.: 10010224062 Batch: 2010-15 Name of the Court: DISTRICT & SESSION COURT HISAR Date of Observation: 24/02/2015 Case No. I: CS/183/2015 Title of the Case: KALU SINGH v. RAHUL Stage of the case: Prelimnary Hearing Appearance made by the parties: Sh. Ram Chandar Kakkar the ld. Defendant counsel appeared for the defendant i.e. Sh. Rahul. The plaintiff didn’t appear. Proceedings
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Financial Analysis Of Cisco Systems (2005 – 2007) Document Owner(s) Elvira Solanes‚ Keith Allen‚ Sachin Yadav‚Vijay Shankar‚ Xiaochen Wu Table of Contents Introduction 3 Company Overview 3 Financial Summary 3 Product Lines 4 Routing 4 Switching 4 Enterprise IP Communications 5 Security 5 Home Networking 5 Optical Networking 5 Storage Area Netwroking 5 Wieless Technology 5 Social Responsibility 5 Corporate Governance 6 Reporting Strategy 6 Organization Structure 6
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Capital Budgeting Case Egret Printing & Publishing Company Instructor: Mr. Sabin Bikram Panta Submitted By: Group 3 Shivshankar Yadav (12336) 9/3/2012 Theory and Case Background: The term capital budgeting refers to the process of decision making by which firms evaluate the purchase of major fixed assets‚ including building‚ machineries‚ and equipment. Capital budgeting describes the firm’s formal planning process for the acquisition and investment of capital and results in capital
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