ABE JUNE 2013 INTERNATIONAL BUSINESS CASE STUDY ANALYSIS FIAT AUTOMOBILES S.p.A OVERVIEW Fiat Group Automobiles S.p.A manufactures and markets automobiles‚ light commercial vehicles and related products in Italy‚ Europe‚ South America and Turkey. The company was formally known as FIAT Auto S.p.A and changed its name to Fiat Group Automobiles S.p.A in February 2007. The company was founded in 1979 and is based in Turin‚ Italy. Fiat Automobiles S.p.A operates as a subsidiary of Fiat S.p.A.
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Problem Analysis The key business issue facing Clayton in late 2009 is that its Italian subsidiary‚ Clayton SpA‚ has been making heavy operational losses for three years now‚ to the tune of over $1 million USD a month. While these losses have been exacerbated due to a general global recession which has reduced sales (which are down by 19%)‚ their root cause lies in the fact that since 2001‚ Simonne Buis had been making organizational changes‚ and trying to create a more integrated European organization
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Blockbuster had begun to leak into the rent-by-mail niche category that Netflix had started‚ no other company had customer profiling software quite like Netflix. U.S. Movie‚ TV‚ & Video Game Rental Market (2006-2009) Consumer Movie Rental Market Revenue ($ million) 2006 2007 2008 2009 In-store Rentals $7‚030 $6‚215 $5‚674 $5‚118 Vending Machine Rentals 79 198 486 917 By Mail Rentals 1‚291
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HARVARD BUSINESS CASE: ALIBABA’S TAOBAO (A) GROUP 2 – GMBA Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that reflected a deep understanding of Chinese consumers and an attitude of informality. First of all‚ the website was designed like a Chinese department store
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Intelligence 8 HubSpot – Marketplace 8 Customer Funnel 9 HubSpot Customer Funnel 9 HubSpot – Customer Diversity 10 Customer Segments 10 Owner Ollies Vs Marketing Marys 11 B2C Vs B2B 11 Churn Rate 12 HubSpot Pricing Model 13 Cost/Benefit Analysis of a Diverse Customer Base 14 Summary 15 Problem Statement 17 References 18 Exhibit 1 – The HubSpot Customer Funnel 19 Exhibit 2 – Lead Generation Budget Spend 19 Table B-1 – Owner Ollies – Customer Lifetime Value 20 Table B-2 – Marketer
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McDonald’s Case Analysis COMPANY NAME: McDonald’s Corporation INDUSTRY: Food McDonald’s Corporation COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Ray Kroc found McDonald’s corporation‚ a successful fast food restaurant‚ in 1955 were his vision was to create McDonalds restaurants all over the U.S‚ and within 3 year of establishing the franchise the corporation was already selling its 100 millionth burger. The franchise has now became a successful global fast food restaurant that
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Zappos Case Analysis Zappos Introduction Zappos is the online shopping website.The company sells various products ranged from shoes to clothing. It has been named toward the top of every “Best Places to Work” and have achieved impressive turn over record for a call center with only 20% turnover rate in 2009. The following are the Vision and Mission of the company; Vision: Company with the best service and the best selection Mission: Our culture is our brand Amaze your customers
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Case QVC Author: NA HG495 – Case Analysis Instructor: NA Abstract This case analysis will be focused on the company QVC (Quality‚ Value‚ and Convenience). We will perform an analysis review‚ which‚ will provide a comprehensive insight into the company’s historical and current business structures‚ strategies and efficiencies in their operations. It will include a detailed SWOT Analysis (Strengths‚ Weaknesses‚ Opportunities and Threats) (Humphrey) and the primary activities of the Value Chain
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Dannon Case Study Analysis 2013 Dannon Case Study Analysis 2013 CONTENTS EXECUTIVE SUMMARY 2 PROBLEM STATEMENT 3 DATA ANALYSIS 3 KEY DECISION CRITERIA 4 ALTERNATIVE ANALYSIS 4 RECOMMENDATIONS 6 ACTION AND IMPLEMENTATION PLAN 8 Executive Summary In 2007 and 2008‚ Dannon‚ the #2 yogurt provider‚ was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt
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expansion into the video game industry could be an option‚ however various factors such as competitors‚ viability and sustainability of the company as a whole need to be further analyzed in order to assess whether this proposal is feasible. Competitor Analysis AREA | NETFLIX | HULU | BlOCKBUSTER | REDBOX | market share | 55% | 35% | 5% | 5% | Subscribers | 23.6 mil | 24 mil | low | 12 mil | Brand Popularity | HIGH | LOW | MED-HIGH | MEDIUM | start date | 1998 | 2007 | 1985 | 2003 | Revenue
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