Report: Profile of Yahoo! Inc Student name: Undral Erdenebayar Student number: 200901320 Module: FC088 Introduction to Business Tutor: Andrew Nummey Submission date: November 19‚ 2012 Table of Contents Introduction 3 Part1: Jerry Yang‚ entrepreneur and co-founder of Yahoo! 3 Part2: Yahoo! Inc 4 Marketing Mix 4 Organizational Culture 6 Motivation 7 Conclusion 7 References 8 Introduction During dot-com boom in Silicon Valley‚ many companies wiped out‚ but some of the remaining
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YAHOO! Inc. 2006 |I. Current Situation | A. Yahoo’s Current Performance (2006) In 2006‚ Yahoo’s return on assets plummeted from 18.95% in 2005 to 6.73% in 2006. In addition to the poor return rates‚ Yahoo’s market share dropped from 30.5% in July 05 to 28.8% in July 2006. Google (Yahoo’s main competitor) however‚ showed an impressive market share increase from 36.5%
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Brief History Yahoo!‚ one of the most common top-ranked names on Fortune 500‚ started as merely a hobby of two students. David Filo and Jerry Yang‚ the original founders of Yahoo!‚ set up a website called “Jerry and David’s Guide to the World Wide Web”‚ which was later changed to the name “Yahoo!” as we know‚ in February 1994 as a way to keep track of their personal interests on Internet. The website essentially was a directory of other websites organized in a hierarchy‚ as opposed to a searchable
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Case #13 Yahoo! Inc. – Reorganizing Yahoo! Yahoo! – Then and Now In 1994 Yahoo! was created by Jerry Yang and David Filo. They started off this new venture by creating an internet browser that provided users with a platform to browse and view the internet. Yahoo! began generating revenue through online advertisements‚ ad placement fees‚ promotions and sponsorships. In 1995 Yahoo! was incorporated and through its initial IPO in April of 1996 were able to raise $38.8 million through initial
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organizational theory‚ design‚ and change by Gareth R. jones and Mary Mathew). Yahoo was operating in Dynamic environment because in 1994 Yahoo started with their human powered search engine‚ as it grew they started to identify some problems which later solved by recruiting the human volunteers. In 1994 hundreds of thousands of users started visiting there website and it was then became primary search portal for the users. Yahoo realized that there is huge potential in their search engine portal model
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on Yahoo Case study Yahoo was conceptualized almost accidentally in 1993 by Jerry Yang and David Filo - who were pursuing their electrical engineering degree from Stanford University - while posting a list of their favorite sites on the web‚ got officially founded in 1994 and incorporated in the year 1995. Initially named “Jerry’s guide to world wide web”‚ got later named Yahoo which was an acronym for “Yet another Hierarchal Officious Oracle”. The term “Hierarchal” described how the Yahoo database
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As one of the leading pioneers of internet Yahoo! was founded in 1994 on board a trailer on Stanford’s University’s campus by Jerry Yang and David Filo. Yahoo’s core came from display and search advertising such as billboards on top of homepages. However the company faced losses due to poor management decisions which in turn angered the shareholders. By 2010 Yahoo’s revenues estimated roughly $6.3 billion which of 84% came from advertisement and the remaining from subscription fees for photo services
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“Did we want to do the deal? Yes!” This case is based on adapted highlights from date-consecutive articles about Yahoo! by the following journalists‚ in The Times‚ The Sunday Times and Times Online: Suzy Jagger and Mike Harvey‚ along with Murad Ahmed‚ Amanda Andrews‚ Holden Frith‚ Jonathan Richards‚ Dominic Rushe ‚ Dan Sabbagh‚ Christine Seib‚ Susan Thompson‚ ‘Tempus’ and John Waples 19/06/07 Jerry Yang was doing a PhD at Stanford when he and fellow-student‚ David Filo‚ created a website
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Case Study: Yahoo! Consumer Direct Haywood J. Lewis QNT/565 December 1‚ 2014 Eugene Nuccio The rise of online marketing has led to increased use of online advertising. However‚ given the nature of online technologies‚ advertisers are in need of better ways of evaluating their efforts in adverting. In the case of Yahoo‚ this is addressed through what is known as Consumer Direct. This report analyzes Consumer Direct‚ and how it can be used for the analysis of online data. One of the basic measurements
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[pic] A CASE ANALYSIS Submitted to: MS. WINNIE DIMAANO Strategic Management Submitted by: REENA ARANEZ HELEN ANASTACIO ANN ABEGAIL ROSALES (MMT – Batch 25) I. CASE OVERVIEW Terry Semel headed Yahoo! as CEO from 2001 until 2007. His goal was to build Yahoo! Site into a self-contained world of irresistible offerings that would grab and keep surfers glued to it for hours at a time. Semel made some progress in getting Yahoo grow again from Timothy Koogle’s chairmanship.
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