Yahoo! Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Hamid Kazeroony A. Case Abstract Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company’s Calendar year-end December 31‚ 2008 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for
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Business Case Analysis * ROLES and RESPONSIBILITIES Company: Yahoo | | | Deliverables | Assigned | 1. | Part A: Company Overview-Company Overview-Description of Product/Service Offerings-Core Competencies-Markets Served (Geographic Locations)-Competitors | Jeff Veenstra | 2. | Part B: Business Strategy -Mission/Vision Statements -SWOT Analysis-Interpretation of Mission/Vision Statements-SWOT Conversion Strategies | Florentina Covaci | 3. | Part C: Financial Analysis-Financial
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Yahoo! and Customer Privacy (A) In the summer of 2004‚ the People’s Republic of China asked Yahoo!’s Chinese subsidiary for the name and address associated with username "houyan1989@yahoo.com.cn." The government gave no explanation of why it needed this information or what it intended to do with it. Yahoo!’s privacy policy stated it would not divulge a customer’s personal information unless officially requested via a court order or some other legal means. This was new and unexplored territory‚ however
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Main issues for Yahoo! Inc. Microsoft offered $ 44.6 billion‚ trying to get Yahoo’s Internet-research business only. Significant decline in net profit in 2008 and 2009. Rapid deterioration of online advertising business. Throw employees as a solution to increase profits even. Close its services and website. Negotiate an agreement with Microsoft or to continue alone. Its stock value was less than $ 14 by 2009. Internet products‚ services and content are characterized by rapid change‚ converging
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Yahoo!: Consumer Direct Case Study Michelle Bennett QNT/565 September 2‚ 2013 Norma Antunano Yahoo!: Consumer Direct Case Study Two years ago or so Yahoo developed a methodology to evaluate the effectiveness of banner ads through the process. This would be from the initial exposure to the ad to the shopping cart. This methodology is called Consumer Direct. Research Design for Consumer Direct The research design for Consumer Direct was to partner with ACNielson to use their sample
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Executive Summary Yahoo is one of the World Wide Web’s (WWW) leading search providers‚ and most prominent web portal. It was established in April of 1994 and was originally called “Jerry’s Guide to the WWW” (Hill & Jones‚ 2008). Today Yahoo employs around 11‚000 people and‚ in 2006‚ averaged 144 million views per day (Hill & Jones‚ 2008). The company has achieved its success by offering its users a variety of different services including: email‚ instant messenger‚ search‚ news‚ sports‚ stock quotes
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Yahoo! Inc. TABLE OF CONTENTS Executive Summary…………………………….……….…………………………………...……4 History…………………………………………………………………….……………………….6 Mission and Vision………………………………………………………….………………...…..7 Objectives and Strategies……………………………………………………………………….....7 Industries‚ Products‚ and Competition…………………………………………………………….7 Top Management……………………………………………………………………………….....8 Current Issues ……………………………………………………………………………………11 Socioculture……………………………………………………………………………………...14 Demographics……………………………………………………………………………
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INTRODUCTION Yahoo!‚ Inc. operates as a digital media company‚ which delivers personalized digital content and experiences‚ across devices and across the globe. It provides innovative canvases for advertisers to connect with their target audiences. To users‚ the company offers online properties and services‚ and to advertisers‚ it provides a range of marketing services designed in order to reach and connect with users of the company’s Yahoo! Properties‚ as well as with Internet users beyond Yahoo! Properties
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The Company When Yahoo! was founded in 1994 by Stanford Ph.D. students‚ David Filo and Jerry Yang‚ it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other‚ find and access information‚ and make purchases. Today‚ Yahoo! Inc. is the Internet ’s leading global consumer and business Services Company‚ offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online
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INTRODUCTION Coach‚ Inc. is a designer‚ producer‚ and marketer of a prestige line of handbags‚ briefcases‚ luggage‚ and accessories. The company made its reputation selling sturdy leather purses in unchanging‚ traditional‚ classic styles‚ and it remains one of the best-known leather brands in the United States and has a growing reputation overseas. In addition to its main product line‚ the company offers Coach brand watches‚ footwear‚ and home and office furniture through agreements with licensing
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