PREPARATION OUTLINE (ONLINE SHOPPING) Specific Purpose • To persuade my audience to do online shopping in order to get an easier life. Central Idea • Online shopping will make our busy day become easier besides it will give us many advantages. INTRODUCTION I. How is your opinion toward online shopping? II. In my opinion‚ online shopping can give many advantages toward our life. III. We may have an easier life when we start to do online shopping to get whatever we want through our
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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ASSIGNMENT NO.1 FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING ONLINE SUBJECT CODE :- MGN504 SUBMITTED BY- PRIYANJALI SRIVASTAVA REG. NO. - 11200674 MBA(Q1202) ABSTRACT This study examines online search pattern and buying behaviour of consumers. People/customers search moderately for product/service information with company websites being the most popular mode of searching. Books‚ airline and railway tickets
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Managing Teams In this assignment I am going to be defining teams in my own words‚ also explaining why it is a good idea to work within a team. I will also be describing some different types of terms and their associated benefits. A team consists of people of all levels in an organisation whom come together to work on a particular project within their division. I believe that it is a good idea to work as a team because‚ everybody has different ideas so there will be a lot of varied input
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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SYNOPSIS OF PREFERENCES OF YOUNG PEOPLE TOWARDS LUXURY BRANDS PREFERENCES OF YOUNG PEOPLE TOWARDS LUXURY BRANDS Intoduction:- “Luxury is a necessity that begins where necessity ends.” Whenever you switch on the television‚ or flip through the pages of magazines‚ you are bombarded with celebrity news and reality shows that touch your inner needs to feel beautiful‚ important and recognized. Those gorgeous people in advertisements tell you that their lifestyle
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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Managing stress is a lifestyle. It is something that everyone will endure each day at some point whether they plan for it or not. People need to recognize the stressors‚ which is the potential to cause a stress reaction that are in their lives‚ and learn how to control it; so that it won’t cause a problem for them. Stress is not always a bad thing. There is good stress called ‘eustess’‚ and bad stress called ‘distress’. Stress is a normal physical response to events that make you feel threatened
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scientific experiment and in my research through five different brands being tested that Act II of stovetop popcorn kernels is the best brand based on its popped volume and taste. I chose this experiment because even though it is not the healthiest of snacks out there it is one of my favorites and I eat it almost everyday so I might as well get to know it a little better and do an experiment with it. I am very interested in which brands have a better quality of kernels and the many different tastes
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HND in Finance Unit: Managing financial resource and Decisions Assignment: A Pizza Hut Franchise Compiled by: Binh Truong‚ MSc. Scenario A Pizza Hut Franchise After some years working in the tertiary sector including spells as a manager for a restaurant and as General Manager for a 5 star Sheraton hotel you have decided that it is time to start your own business. After looking around at the opportunities available you have de cided that a franchise of a fast food restaurant is a
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