Catalogue 2012 Business and Management Sciences and Mathematics Humanities and Social Sciences PHI Learning PHI Learning has the exclusive copyright to all the books listed in this catalogue. Established in 1963‚ PHI Learning is a leading Indian academic publisher. Under the imprint of Eastern Economy Editions‚ the publishing house has brought out more than 3000 titles in a wide range of subjects including engineering‚ sciences‚ management‚ computer science‚ Business/Economics‚ IT‚
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Video vs Print Marketing In today’s environment when consumer’s preferences are changing faster than ever‚ advertising requires a suitable mix of both Video Marketing (TV/Online/Mobile) and Print Marketing (Newspapers/Magazines/Direct mailers). U.S. domestic advertisement spending (FY2009) clearly indicated the spread over both video and print media (TV-$58.3 billion‚ Magazines - $20.9 billion‚ Newspapers - $18.6 billion). Research shows that average time spent by consumers per day using Video
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The T-Distribution and T-Test “In probability and statistics‚ Student ’s t-distribution (or simply the t-distribution) is a continuous probability distribution that arises when estimating the mean of a normally distributed population in situations where the sample size is small” (Narasimhan ‚ 1996). Similar to the normal distribution‚ the t-distribution is symmetric and bell-shaped‚ but has heavier tails‚ meaning that it is more likely to produce values far from its mean. This makes the t-distribution
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Running head: POPULAR CULTURE AND PRINT MEDIA Popular Culture and Print Media Nancy Young University of Phoenix SOC / 105 March 14‚ 2008 Two of the oldest forms of advertising‚ would be print media‚ and word of mouth. There are several forms of print media advertising‚ such as newspaper and magazines. But these are not the only way advertizing is put into the public‚ there are many other successful ways ads can be thrown into the public eye‚ such as billboard adds‚ brochures put under
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Technological State University Bacolor‚ Pampanga LAN-BASED POINT OF SALE AND ORDERING SYSTEM FOR MCDONLAD ’S LOVE KO TO’ FOOD’S CORPORATION In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology By Ducut‚ Juvy Soriano‚ Justine C. Ulit‚ Manuel L. March 2012 APPROVAL SHEET This thesis entitled LAN-BASED POINT OF SALE AND ORDERING SYSTEM FOR MCDONALD’S LOVE KO TO’ FOOD’S CORPORATION‚ prepared and submitted by Ducut‚
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and arrows did not touch me. My father Crazy Horse interpreted the vision to mean that if I dressed just like the warrior in the vision I would never be hit by a bullet or arrow. As I grew up I became a great warrior until I was awarded the term “Shirt Wearer” by Sitting Bull. I led many attacks against the white men who invaded my people’s land. When Captain William Fetterman brought 90 men into our territory I lead the attack against them and we destroyed them.
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paper proposal is representations of sexuality in media‚ specifically representations of women in print magazines. There is a great deal of previous research in this area because women’s magazines have been “crafting images of women that transformed American culture” for almost 200 years (Endres 434). In The Journal of Advertising‚ Steven M. Kates discusses why the way women are represented in print advertisements is problematic‚ namely because it “does not incorporate the notion that texts invite
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7 Elements of Print Advertising Print advertising includes sales brochures‚ coupons‚ fliers‚ business cards‚ billboards and ads in magazines and newspapers. Use this medium successfully by first defining the advertising goal‚ identifying your target audience and focusing your message. The cost of printed advertising can easily outweigh its benefit‚ so never waste it. Each of the seven elements of print advertising must enhance your ad’s effectiveness. Copy Elements The copy or text must communicate
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Print Media’s Early History Print media is constantly evolving. Back in 1690‚ stories in the newspaper required royal consent to be printed. Benjamin Harris who wrote a story of an affair about the King of France‚ was jailed for his words. It was this that sparked the protest against royal consent. The paper industry expanded. It eventually split in to two types of papers‚ federalist (for the crown) and anti-federalist (against the crown)‚ these papers were constantly competing. In 1791‚ after
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AT&T‚ T-Mobile Merger On March 20‚ 2011‚ AT&T announced that it would purchase T-Mobile from Deutsche Telekom for a staggering $39 billion dollars. The now second largest wireless distributor AT&T would become the largest over its competitor Verizon wireless by acquiring the 30.8 million subscribers that T-Mobile currently holds. This would not be the first time a merger took place between Wireless providers‚ in 2004 Sprint and Nextel merged and in 2009 Alltel merged with Verizon. So it came as
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