Integrated Marketing Communications Plan for General Motors GM&U College Discount Program Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton College of Business & Economics‚ University of Kentucky 1 Executive Overview This plan outlines communications tactics that will be utilized to raise awareness of the GM&U college discount program. The GM&U program will turn around the target audience’s less than favorable opinion of General Motors. GM will address these issues through
Premium Marketing
MAR004-3 Global Marketing Assignment 2: Individual Written Report Developing a Global Marketing Plan for UNIQLO Introduction For Part I‚ Group Presentation‚ you have undertaken a Market Audit and Competitive Market Analysis for UNIQLO. In Part II you will prepare the Marketing Plan‚ i.e.‚ the ‘action plan’. In Part I you have: a) chosen a market (country) from one of the two regions (the European Union or South America)‚ and b) undertaken a market audit and competitive analysis for
Premium Marketing Competitor analysis
There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla
Premium Marketing Tesla Motors Tesla Roadster
Marketing Plan Marketing goals‚ objectives‚ strategies Strategic Marketing MRKT5500‚ Stacey Kite Inna Avanesava‚ Lina Du‚ Mengjia Wan‚ Shijia Huang‚ Weici Sun July 1‚ 2014 Executive Summary Honda is Japanese based automobile company; it also has numerous subsidiaries in Asia‚ Europe and North America. Besides‚ the manufacture of motorcycles‚ the company also produces sports equipment‚ marine engines‚ power generators‚ and luxury cars called the Acura (Scott‚ 2012). With the fast development
Premium Honda
Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
Premium Plug-in hybrid Electric vehicle Battery electric vehicle
Michael Yirce Financial Accounting Company Project Coca Cola Company Spring ‘13 The Coca-Cola Company is the world’s largest beverage company. Coke owns‚ licenses‚ and market more than 500 non-alcoholic beverage brands. They specialize in sparkling beverages but also a variety of still beverages such as waters‚ enhanced waters‚ juices and juice drinks‚ ready-to-drink teas and coffees‚ and energy and sports drinks. Coke owns and markets four of the world’s top five non-alcoholic
Premium Coca-Cola Diet Coke
1. Executive Summary Toyota Motor Corporation Australia (Toyota‚ Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system. The report begins with the introduction of the company where brief background information
Premium Toyota Prius Toyota Hybrid electric vehicle
Target Market Tesla Motors have a very specific target market for the Tesla Roadster that we are looking to cater too. We are looking to reach out to the high end consumers of luxury products in Russia. Russia has a large market and extremely high demand for luxury goods which suits the target market of the Tesla Roadster perfectly. We are looking to reach out to the group of consumers that have a large amount of disposable income while trying to be “earth-friendly” and also currently own multiple
Premium Marketing
Table of contents 1.2 Letter of recommendations 1.3 Executive Summary of the marketing plan 1.4 Outline of the marketing plan 1.5 Introduction‚ Background‚ summary and update of the case study 2.1.1 Target Market Analysis Primary Target Market Primary Target Market Demographics Secondary Target markets 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition Analysis 2.4 Keys to success 2.5 Macro Environment Analysis 2.5.1 Economy 2.5
Premium Honda Hybrid electric vehicle Hybrid vehicle
Toyota Motors Marketing Plan Student Name Professor Name Course Code Date Table of Contents Executive Summary 3 Introduction 3 Strategic Plan and focus 5 The Goals of the Company 5 Core Competencies and Competitive Advantages 6 SWOT Analysis of Toyota 6 Basic Strengths of Toyota 6 Weaknesses of Toyota 8 Opportunities of Toyota 8 Threats of Toyota 9 Car Industry Analysis 10 Toyota Company analysis 10 Customer Analysis 11 Where People Purchase 11 When People Purchase 12 Why do People Purchase
Premium Marketing Toyota Hybrid electric vehicle