Table of Contents I. Executive Summary (Nakiya) II. Situation Analysis A. Market Summary (Liana) i. Market Trends ii. Market Growth B. SWOT Analysis (Nakiya) i. Strengths ii. Weaknesses iii. Opportunities iv. Threats C. Competitive Analysis (Scott) D. Product Offering (Scott) III. Marketing Strategy A. Mission Statement (Liana) B. Marketing Objectives (Liana) C. Target Markets (Liana) D. Positioning Statement (Liana) E. Financial
Premium Harley-Davidson Motorcycle Harley Owners Group
Freedom Love Sex Death Crowd gathering According to the most recent data (2001)‚ 1.6 million motorcycles sold around the world per year. These motorcycles are spread over 4 segments: Off-road (KTM‚ BMW and Huskvarna) Cruisers (Harley-Davidson‚ Honda‚ Yamaha‚ Suzuki and Kawasaki‚ BMW) Styling over comfort and speed Focus on American market Touring (BMW‚ Harley Davidson and Honda) Comfort for long rides Sport bikes (Ducati market; BMW‚ Triumph and recently Harley Davidson) Speed‚ acceleration and minimal
Premium Motorcycle Harley-Davidson
government regulations and trade guidelines which limits foreign manufacturer’s ability to penetrate the market. Additionally one of Harley Davidson’s biggest competitors in the Asian market is Yamaha which is a Japanese motorcycle manufacturer. Due to this Harley Davison is confronted with arduous rivalry. Yamaha targets customers that are at the lower end market and focuses their manufacturing on affordable motorcycles with smaller engines‚ electronic capabilities and lighter reinforcement in contrast
Premium Marketing Motorcycle Strategic management
1 ECS209-J Oct/Nov 2008 This paper consists of xx pages plus instructions for the completion of a mark reading sheet. The formulas that you should use appear on page xx. SECTION A - ESSAY QUESTIONS Answer any TWO of the following three questions. Each question carries 25 marks. Section A therefore counts 50 marks. IMPORTANT: Please write on both sides of each page QUESTION 1 (a) Lenders and borrowers are seldom able to do a direct deal because of a clash of interests. How do financial intermediaries
Premium 2008 Bank Central bank
Jacques Michael le Roux 56066481 LPL 4802 – Law of Damages Unique number: 555192 Contents Introduction Contractual Agreements Breach of Contract General Principles Concerning Claims for Contractual Damages Who can Claim and Quantification Where Alberton Motors decide to uphold the contract Where Alberton Motors decide to cancel the contract and the date for performance is set Conclusion 1. 1. Introduction Parties are bound to a contract to honour their agreement and fulfil all the
Premium Contract Breach of contract Contract law
Infrared Remote Control Switch ABSTRACT Now a days‚ everyone wants to control their appliance wirelessly (i.e. remote control). Here is a simple tested and inexpensive remote control switch utilizing reading available components. The project is designed to operate electrical loads using a TV remote. The remote transmits coded infrared data which is then received by a sensor interfaced to the control unit. The system operates electrical loads depending on the data transmitted from the TV remote. Operating
Premium Infrared Remote control Wireless
The Strength of Harley-Davidson Harley-Davidson‚ Inc.‚ the only U.S. motorcycle manufacture still in business‚ dominated the superheavyweight motorcycle market with a 62.3 percent share while Honda had 16.2 percent‚ Yamaha had 7.2 percent‚ Kawasaki had 6.7 percent‚ Suzuki had 5.1 percent‚ and BMW had 2.5 percent in 1990 (592&596). The company also had a number of international markets. Actually‚ in 1990‚ approximately 31 percent of the sales were overseas. The company had made efforts to
Premium Motorcycle Harley Owners Group Harley-Davidson
BRAAAP Company Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes‚ but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it
Premium Price Customer service Motorcycle
Free Cinema 4D Tutorials When you are looking for a software to create 3D effects on your regular images or typography‚ you can’t get a more popular and effective creative suit than Maxon Cinema 4D. however using all the materials which the Cinema 4D is packed with could be tricky and that is precisely why we bring to you the following tutorials which will help you learn the software. 1. 3D Plastic Typography: This tutorial beautifully describes how software like Adobe illustrator‚ Adobe Real Effects
Premium Computer Personal computer Computer graphics
EMPLOYEE RELATIONSHIP MANAGEMENT 10 TECHNOLOGY-DRIVEN OPTIMIZATION OF DELIVERY ROUTES 10 BRAND IMAGE 10 SOCIAL RESPONSIBILITY 10 HHML¡¦S ACHIEVEMENTS 11 HHML¡¦S FINANCIAL PERFORMANCE 12 COMPETITION 12 THEN 12 BAJAJ AUTO 13 TVS-SUZUKI 13 ESCORTS-YAMAHA (EYML) 13 KINETIC HONDA LTD. 13 NOW 14 DOMESTIC MANUFACTURERS 14 OTHER CHALLENGERS 14 FUTURE CHALLENGES 15 GOING GLOBAL 15 COMPETITION IN THE MOTORCYCLE SEGMENT TO INTENSIFY 15 COMPETITION FROM HONDA 15 HERO HONDA¡¦S WEB PRESENCE 16 THE
Premium Honda Motorcycle