REPORT On Bajaj Pulsar Submitted By – Pulkit Agrawal Roll No – 63 (Section - B) Introduction Pulsar is one of favourite brands both as a biker and a marketer. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Brand owned by Bajaj Auto IndiaDeveloped by- •Product engineering division of Bajaj Auto •Japanese design
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Executive Summary Harley-Davidson‚ Inc. was founded in 1903 in Milwaukee‚ Wisconsin. It was one of only two U.S. motorcycle manufacturers to survive the Great Depression. From 1950 to 1980‚ H-D struggled to survive a difficult time in its history. During those years‚ they developed a poor reputation for quality and performance. Were it not for the federal government’s intervention‚ Harley might have gone out of business. Fear that major U.S. manufacturers like Harley-Davidson would be crushed
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Market share: hero honda = 35.60% bajaj auto = 27.50% tvs motors = 16% yamaha = 7% honda = 4% others = 9.50% PACKAGE SIZES AVAILABLE : - BAJAJ AUTO LTD IS MAINLY FAMOUS FOR ITS BRAND “ BAJAJ PULSAR “. CURRENTLY THERE ARE 5 BVARIANTS AVAILABLE IN THE MARKET WITH ENGINE CAPACITIES OF 135CC‚ 150CC‚ 180CC‚ 200CC & 220CC. MORE THAN A MILLION UNITS OF PULSAR WERE SOLD BY NOVEMBER 2005. WITH MONTHLY SALES OF MORE THAN 48‚000 UNITS IN JUNE 2009. PULSAR IS THE LEADER WITH MARKET SHARE OF
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A STUDY ON CUSTOMER PREFERENCE TOWARDS BAJAJ TWO WHEELERS WITH SPECIAL REFERENCE TO KOLLAM A project report Submitted to Amrita Vishwa Vidyapeetham in partial fulfilment of the award of the degree of Bachelor of Business Management Submitted by VISHNU PRASAD AM.AR.U3BBM10144 Under the guidance of Project Mentor: External Guide: Mr Vinod Kallada
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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more diversified Environmental protection laws Market saturation in domestic market Porter’s 5 Forces Model Rivalry Among Existing Firms • 4 major competitors in heavy-weight motorcycle segment: Harley Davidson‚ Yamaha‚ Suzuki‚ and
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something fun or happy in a very serious way – the choice is yours. Requirements: Incorporate at least two humor devices Write a minimum of five sentences Paste your completed burlesque here: One time I was riding a very high powered four wheeler‚ Yamaha raptor 700rr. This bike topped out at about 95mph (no exaggeration) and I was going about 60-70mph down a dirt/rock road. When I needed to slow down I tapped the front brakes a little to hard and the bike stood up on its front two wheels‚ now in my
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It’s really a good idea instead of asking money from your parents. Have you ever gone to a mall and spotted your most awaited dream musical instrument? It’s like love at first sight right? That’s the feeling that I got when I saw a HE-5 Yamaha Electone Organ. I’m a music lover and I love to play that favorite music of mine through my own hands. I can feel satisfaction every time I have done something like that. I’ve been saving for 3 years just to buy that and my parents don’t know anything
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TERM PAPER ON TVS MOTORS Subject:STRATEGIC MANAGEMENT SUBMITTED SUBMITTED BY: TO:- Mr.Nitin Brajdeep Singh Sec:-S1803 Roll no:-B40 ACKNOWLEDGEMENT Dhir History of all great works is to witness that no great work was ever done without either the active or passive support of a person’s surrounding and one’s close quarters. Thus it is not hard to conclude how active assistance from seniors could prohibitively impact the execution of a project .I am highly thankful to our learned faculty Mr
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cultural phenomenon that no motorcycle company can compare. Not only would Ducati have to compete against the strongest brand in the industry‚ but there are many other competitors in the cruiser category already. BMW‚ Honda‚ Kawasaki‚ Suzuki‚ and Yamaha all offer products in that category. Kawasaki created the Vulcan cruiser line which earned the title of being “Cruiser of the year.” Entering a market with such domination would be extremely tough and risky. Ducati’s brand targets a much younger
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