YAMAHA TRAINING REPORT (Production Department) Submitted To: Submitted By Mr.R.Miglani Gauer Sumit Production Dept B.Tech(ME) IYM PVT LTD. INDEX S no. 1. 2. 3. 4. 5 6 7 8. 9. 10. 11. 12. 13. SIET Gr.NOIDA Description Certificate Acknowledgement Purpose of internship Introduction History of Yamaha Overview India Yamaha Motors Vision Mission Manufacturing in Yamaha Quality Engineering Paint Shop Project On Any Abnormality in Pretreatment Process Page 3 4 5 6 7-8 9-10 11-12
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case traces the various developments from the time the joint venture took place till the breakup in 2000. In 1995‚ Escorts and Yamaha Motors formed a 50:50 joint venture (EYML). From 1995 to early 2000‚ EYML took several steps to become the number one player in India’s two-wheeler market. However‚ in mid-2000‚ Escorts divested 24% equity to Yamaha Motors and as a result‚ Yamaha Motors became a majority stakeholder in the venture (74:26). In May 2001‚ Escorts sold its remaining 26% equity‚ thus‚ exiting
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study was a part of my summer Internship project at India Yamaha Motor Pvt Ltd. The small glimpse of the project is presented in front of you to give you an idea of what the entire project includes. The company has given me this project to study the process in which person’s involvement and his enthusiasm for work is taken into consideration. Project title: This project report is about studying “Employee Engagement” in India Yamaha Motor Pvt Ltd. The objective of this project is to:
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Harley Davidson‚ the name makes grown men smile and act like kids. The only problem is that Harley Davidson only targets grown men the company has lost its younger crowd to the "crotch rockets". Honda and Yamaha are two companies that have taken advantage of this and they have stolen many customers from Harley Davidson. What is being proposed here is to revamp Buell and make a true Harley Davidson "crotch rocket". How this will be accomplished is by looking at the companies ’ strengths‚ weaknesses
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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9790242424 ramji_anna@yahoo.co.in Syed Abudhahir E 9894485595 syedabudhahir.e@gmail.com YAMAHA INDIA The case is about the current situation of Yamaha Motors India Pvt. Ltd in the two-wheeler market in India. The below discussed marketing strategies and product strategies that the company has to take to increase profitability are discussed below. The analysis is done along the line that the products of Yamaha have to be still considered as a lifestyle product. In our case analysis‚ we discuss first
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13 Targeting 14 Positioning 15 Macro Environments Factors 16 Political Factors 16 Economic Factors 16 Social Aspects 17 Technological Factors 17 Competitors 18 Hero CBZ & Hunk & Karizma 18 Hero CBZ 18 Hero Hunk 19 Hero Karizma 21 Honda Unicorn 22 Yamaha R15 24 TVS Apache 26 Market Share of Bikes 29 Market Sales of Pulsar 29 Micro Environments 30 Threats from new entrants 31 Bargaining power of supplier 31 Bargaining power of customers 32 Pressure from substitutes 32 Rivalry in category 32 Survey Analysis
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Market Segmentation Market segmentation is a strategy which divides a target market into subset according to consumer needs and desires and applicable for the good relevant and services. It depends only on the specific characteristics of the products and this subset is divided according to the criteria of age and gender. Campaign can designed a target which specific consumer segments can desire. A successful market segmentation and differentiation can give a firm a commercial advantage. Market
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BAJAJ TWO WHEELERS vehicle Engine Displacement (cc) Price in Bangalore: AVENGER 4-stroke‚ single cylinder‚ DTS-i‚ air cooled with oil-cooler 219.89 74‚000/- Boxer BM 4 stroke‚ air cooled single cylinder engine 144.8 cc 42‚000Bajaj Kawasaki Ninja Liquid-cooled‚ 4-stroke Parallel Twin Cylinder Engine 649cc 4‚57‚000 Pulsar 2204-stroke‚ DTS-i‚ air cooled‚ single cylinder 220 cc 83‚000/ Pulsar 180 4-stroke‚ DTS-i‚ air cooled‚ single cylinder 178.6 cc 66‚800/- Pulsar 150 DTS-i‚ air cooled‚ single cylinder
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Table of Contents 1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction‚Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players…………………………………………………………………… 17 8. Strategy for next 5 years………………………………………………………………….………….17 9. References……………………………………………………………………………………………19 1. Introduction: The Automotive industry in India is
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