Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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communication industry. Celcom is the first mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic and seamless activation of GPRS settings with just one simple SMS. Another first is the SIMcard Rescue‚ a service that enables customers to back up their contacts in the SIMcard without worrying about losing their valuable contacts during cases of phone/SIMcard damage‚ handset lost‚ etc. Currently‚ this company serves around 8.8 million customers around the
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from user point of view in the context of local area network. 2. Explain the basic concepts of communications within Local Area Network with emphasis on access techniques and basic protocol. 3. Providing user services Assignment Overview: * This is an individual assignment * The student must produce a written report and must be submitted on the dateline * The student expected to present the assignment Question: You are a network engineer at a private office. You are required to
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Protection as a Service in MPLS Cloud Network Mouhannad Alnouri1 and Rand El-Koutly2 1 2 Faculty of Information Technology Engineering‚ Damascus University‚ Syria Associated professor‚ Faculty of Information Technology Engineering‚ Damascus University‚ Syria Abstract – Data network is the nervous system and the heart of digital information transferring‚ it’s hold all applications information such as data‚ voice and video and due to this issue reliability of the data network is the critical
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Transport for London (TfL) aims to keep London moving and to continuously improve the standard of living in the city. The constant growth in population however is making this aim increasingly challenging. It is crucial for Transport for London to continue to improve their service if the city’s success is to continue. (Transport for London‚ 2015) In 2014 TfL identified their main priorities for the foreseeable future‚ safety and reliability‚ maximising capacity from the existing network and meeting
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CHAPTER-1 GENERAL INTRODUCTION 1.1 - Introduction to Transport In many countries‚ major investments are being made in public transport systems to make them more competitive in relation to other means of transport‚ most notably private vehicles. New services are being developed and old ones are being improved. However‚ an increase in supply (qualitatively or quantitatively) will not automatically lead to a corresponding increase in demand and satisfaction. To make sure that investment
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Valuing Coca Cola Stock Executive Summary The problem set forth in the Coca-Cola case was aimed at making an investment decision regarding the company’s stock. By utilizing the Capital Asset Pricing Model‚ (CAPM)‚ we were able to establish an appropriate rate. The Constant Growth Dividend Model and the P/E Multiple Model allowed us to determine a fair price and compare it to the stock’s current price. Company Overview According to the case study Coca Cola international groups (Latin
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Pricing Decisions are decisions faced by top management and marketing managers. How much to charge for a product or service depends on a multitude of factors such as competition‚ cost‚ advertising‚ and sales promotion. Economic theory suggests that the best price for a product or service is the one that maximizes the difference between total revenue and total costs. However‚ in reality‚ the price charged is usually some form of cost-plus‚ which is later adjusted for market conditions and competition
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Performance Evaluation of Ad-hoc Routing Protocols for Rural Public Safety Chad Bohannan‚ Li Zhang‚ Jian Tang‚ Richard S. Wolff‚ Shen Wan‚ Neeraj Gurdasani and Doug Galarus Abstract—In this paper‚ we explore the feasibility of using Mobile Ad-hoc Networks (MANETs) for rural public safety. First‚ we discuss a QoS enhancement to a standard routing protocol‚ Dynamic Source Routing (DSR). By incorporating a new routing metric and the available bandwidth and delay estimation algorithms with DSR‚ we design
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Western Regional Chapter of International Fiscal Association –Indian Branch Transfer Pricing Problems‚ Strategies and Documentation Recent International Case Law on Transfer Pricing by Nishith Desai The Taj Mahal Hotel‚ Mumbai January 21st & 22nd 2002 Nishith Desai Associates 2 TRANSFER PRICING Content I. II. Introduction History III. Select International cases US Cases 1. 2. 3. Compaq Computer Corporation V. Commissioner DHL Corporation and Subsidiaries V. Commissioner Texaco
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