BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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why war broke out across Europe in 1914. Taylor explains this in source 1 by saying that all countries had plans but that crucially Germany’s plan was an offensive one‚ so his war by timetable theory blames the nature of the Schlieffen plan for war. Martel admits that war plans were important in source 2‚ but he also highlights Germany’s close relationship with Austria-Hungary in explaining why it initiated the Schlieffen plan. Grenville takes a different angle in source 3 blaming the sense of fatalism
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Charlemagne reportedly killed 4500 Pagan Saxons in one day for not converting to Christianity. Should History remember such a ruthless individual as a “good leader”? Charlemagne was a ruthless person‚ but history will still remember him as a good leader. He united much of Europe under his rule‚ he improved many things like education‚ converted many people to Christianity‚ and he was a great military leader. It is because of these reasons that Charlemagne will be remembered by history as a good
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Life in Western Europe during the Middle Ages was very different than it is today‚ with lifestyles unique to that time. Tremendous insecurity existed because of the threats of the Viking raiders and the Umayyad Caliph. The Europeans became very self-sufficient and did not heavily rely on trade from other places‚ which helped to create a new social structure. As a result‚ Medieval Europe had many distinctive customs that are no longer practiced. The Europeans were very insecure during this time
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engaged in agriculture production and the copying and study of Latin heritage. Around the 700’s‚ the Carolingians became the first powerful empire of Western Christendom. The Carolingians were founded by Charles Martel‚ but their greatest leader was his grandson Charlemagne. Charles Martel had a large army of mounted soldiers‚ who used stirrups to better stay on their horses‚ to defeat the Umayyad’s at Tours in 732 to halt the Islamic advance into Europe. During its height‚ Charlemagne’s empire stretched
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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was another name for the devil. The design of the flag consists of a human skull above two long bones set in an x-mark arrangement on a black field. This design was used by four pirates‚ captains Edward England‚ John Taylor‚ Sam Bellamy‚ and John Martel. Despite its appearance in popular culture‚ plain black flags were often employed by most pirates in the 17th - 18th century. Historically‚ the flag was flown to
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For a time around 800‚ Western Europe had a moment of unity when the grandson of Charles Martel built an empire reaching across France‚ Germany‚ and part of Italy. The founder of this empire is known as Charlemagne or Charles the Great. Charlemagne crushed rebellions‚ created as united Christiona Europe‚ kept accurate records and prompted education
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by Rome and helped them get through the war by providing safety and strength. A Germanic tribe named the Franks took over the entire Germanic tribes‚ led by a strong leader by the name of Clovis. The Franks controlled a big part of Europe. Charles Martel‚ the mayor of the palace‚ expanded regions in the north‚ south‚ and eastern parts‚ thereby defeating the Muslims. When Charles died‚ his son Pepin the Short took over in his
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The Downfall of the Moors and the Aztecs In what are commonly regarded as two of the greatest conquests in early history‚ the Moors of Spain and the Aztec Empire were both dethroned by invading empires. The Moors by the White armies of the Goths and later the Spanish looking for revenge‚ and the Aztecs by the Spanish themselves‚ in search of riches in the new world. What began in 711 A.D. and lasted for over seven centuries can be described as the largest race war in history. The Moors had overrun
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