References: * Schulz‚ Siegfried A. (1981). Premchand: a Western appraisal. Indian Council for Cultural Relations. OCLC 10062769. Retrieved 13 January 2012. * Gupta‚ Prakash Chandra (1998). Makers of Indian Literature: Prem Chand. Sahitya Akademi. ISBN 978-81-260-0428-7. * Sigi‚ Rekha (2006). Munshi Prem Chand. Diamond. ISBN 978-81-288-1214-9. Further reading * Amrit Rai; Harish Trivedi (1991) * Francesca Orsini
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The Future of advertising Personalized advertisements: alluring or annoying? Zoey Hasselo – 370616 Academic writing 2013 Assignment 3: draft version essay 20-05-2013 Personalized advertisements: alluring or annoying? In a world where technology changes every day‚ it brings new and challenging opportunities for several businesses. Especially new types of marketing have emerged due to increase in use of the Internet. A drastic change in the way
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Compare the Qin and Song politically and socially. The Qin and Song were similar and different politically and socially. Similarly‚ they both had Patriarchal families and both made women lower in status. However‚ the Qin had legalism bureaucracy whereas the Song had Confucian bureaucracy. 2. Compare the Umayyad and Abbasid politically and socially. The Umayyad and Abbasid were similar and different politically and socially. Both valued merchants highly‚ and were both bureaucratic. However‚ the
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OFFICE OF THE PRINCIPAL & CONTROLLER‚ J.L.N. MEDICAL COLLEGE‚ AJMER Teaching Staff As on 30/11/2012 S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Pathology Departme Name of Doctor nt Anatomy Dr. Alka Goyal Dr. Anjana Mathur Dr. Jyotsna Joshi Dr. Abha Bhardwaj Dr. Mahima Srivastava Dr. Ranjana Barjatiya Dr. Vikash Saxena Dr. Dharmendra Nagpal Dr. Paras Nuwal Dr. Geeta Pachori Name of Post Professor Professor Professor Asso. Prof. Asso. Prof. Asso. Prof. Asstt. Prof. Sr. Demonstrator Professor Professor Mobile
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Investigation on phenylpropanoids rich Melaleuca decora (Salisb.) Britt. essential oil Neharica Gupta ‚ N. Manika ‚ Suman Singh ‚ S.C. Singh ‚ V.S. Pragadheesh ‚ Anju Yadav & C.S. Chanotiya a a a a a a a a Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP)‚ Lucknow‚ Uttar Pradesh – 226 015‚ India Version of record first published: 19 Oct 2011. To cite this article: Neharica Gupta ‚ N. Manika ‚ Suman Singh ‚ S.C. Singh ‚ V.S. Pragadheesh ‚ Anju Yadav & C.S. Chanotiya (2012): Investigation
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advantages which indeed outweigh the drawbacks. Product placement is defined as an introduction of the products or services to the consumer by using television and cinema as the media (Nebenzahl & Secunder‚ cited in Drennan and McDonnell‚ 2005). Also‚ Gupta & Gould (cited in Drennan and McDonnell‚ 2005) define product placement in more detail as “incorporating brands in movies in return for money or for some promotional or other consideration”. In the recently released Hollywood movie Iron Man 2‚ it is
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unique selling propositions and its benefit to the consumers set forth by the brand manager (Davis‚ 2002; Gupta et al.‚ 2008). Brand communication creates brand image (Rio et al.‚ 2001) and gives the brand a personality by using a constellation of brand associations (Sjodin and Torn‚ 2006). The better the brand communication the more the awareness perceived value and the intent of purchase (Gupta et al.‚ 2008)‚ which may lead to purchase and satisfaction thus leading to brand loyalty (Wonglorsaichon
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fortified city of Pataliputra‚ created a central treasury to oversee the efficient collection of taxes‚ and he converted to Buddhism. How did the Gupta administrative practices differ from the Maurya? Ashoka had insisted on knowing the details of regional affairs‚ which he closely monitored from his court at Pataliputra. The Guptas left local government and administration‚ and even the making of basic policy‚ in the hands of their allies in the various regions of their empire. How
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Academy of Management Journal‚ 33‚ 259-285. Grundy‚ T. (1998). „Strategy implementation and project management‟. International Journal of Project Management‚ 16‚ 43-50. Gupta‚ A.K. (1987). „SBU Strategies‚ Corporate-SBU Relations‚ and SBU Effectiveness in Strategy Implementation‟. Academy of Management Journal‚ 30‚ 477-500. Gupta‚ A.K.‚ and Govindarajan‚ V. (1984). „Business Unit Strategy‚ Managerial Characteristics and Business Unit Effectiveness at Strategy Implementation‟. Academy of Management
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Eco-friendly Base Formulations Fluids for Lubricant Oil R.P.S.Bisht‚ Savita Kaul‚ P. Nagendramma‚ V.K. Bhatia‚ and A.K. Gupta Indian Institute of Petroleum‚ Dehradun‚ India Abstract There is an increasing move towards the use of environmentally safe lubricants. However‚ the development ofa common biodegradable base stock that could replace conventional ones is a big challenge. Synthetic lubricants‚ whether synthetic hydrocarbons‚ organic esters‚ or others‚ all have problems associated with their
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