The Analysis of Yellowtail Marine‚ Inc. Case The Yellowtail Marine‚ Inc. case focuses attention on the difficulties of Robyn Gilcrist‚ which is the newly appointed president‚ to efficiently managing the company’s daily operations while at the same time developing a corporate strategy. 鰤海洋，关注公司的情况下罗宾·吉尔克里斯特，这是新上任的总统的困难，有效地管理公司的日常运营，而在同一时间发展企业策略。 This case concerns Gilcrist’s first day as president. Due to the intervention of Gunerson’s unexpected death‚ Gilcrist has to join Yellowtail some weeks ahead of the scheduled starting date
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Gilcrist as the president of Yellowtail Marine after the sudden death of Olaf Gunerson. As a walk-in president‚ Robyn must learn the business to be a credible leader. She brings an impressive track record in sales and marketing with great results. Her long term goal with Yellowtail Marina is to have a controlling interest in 10 years. Robyn’s short term goal is to restore immediate order. Her leadership style will pave the road to her success and connection to her Yellowtail Marina audience. Background
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Yellowtail Marine Coming in as a new manager‚ Gilcrist has a large degree of responsibility taking care of the needs of Yellowtail Marine‚ Inc. Gilcrist must figure out how the best way to utilize her staff to get things done efficiently as she has a full plate at this pressing time. She must make the best possible decisions to enhance the overall success of the company. And in regards to Boswell‚ Gilcrist has the responsibility of carrying out his tasks to the best of her ability if within reason
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Case Overview The Yellowtail Marine‚ Inc. case combines corporate and industry data with an "in-basket" exercise. It focuses attention on the difficulties of Robyn Gilcrist – the newly appointed President – to efficiently managing the company’s daily operations while at the same time developing a corporate strategy. Robyn Gilcrist has taken over as CEO a few days after the death of Olaf Gunerson‚ Yellowtail’s founder and former owner. Therefore‚ there was no proper hand-over for Gilcrist.
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1. What are Gilcrist’s responsibilities to the company? To the employees who might resent her sudden appearance? To Boswell? Gilcrist’s position is a walk-in president of the company due to Gunerson’s death intervened. Now Gilcrist must learn the business in a fast pace and keep it running without Gunerson’s advice. She can expect some skepticism from her employees because that’s what usually happens when change occurs. Her employees will watch her every move to grade if she’s capable of handling
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Yellowtail Marine Case Study (Summary) As I have read the case‚ Robyn Gilcrist has to start work on May 4 under the direction and supervision of Olaf Gunerson‚ founder and former owner of Yellowtail‚ over the next 12 months. But due to the unexpected death of Mr. Gunerson‚ Robyn will be taking control of Company on April 14 instead of May 4 as was planned before. Due to this sudden change Ms. Robyn will face very tough challenges as a president of Yellowtail Marine‚ Inc. Robyn arrived to her first
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West Marine Case Summary West Marine‚ a large boating and fishing retailer with over 300 stores in North America with more than 50‚000 products is planning the acquisition of BoatU.S. and the subsequent integration of the two supply chains. Although the management of West Marine has made significant progress in the implementation of CPFRprinciples over the six years since the E&B Marine acquisition‚ there are still qualms about how well the current Supply Chain and planning process can incorporate
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1. Outsourcing Outsourcing (contracting work out) occurs when a producer acquires goods or services from an external supplier rather than producing them internally. The main reason we decided to use a third party in the production of Yellowtail products is because Australia is expected to experience drought in the forthcoming years which would greatly challenge the production of wine in the country‚ as well as because petroleum costs are expected to further rise which would negatively impact
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PART I: INTRODUCTION/BACKGROUND SUMMARY My name is Natasha Mortimore and I have provided a detailed case analysis based upon “Dell‚ Inc. in 2006: Can Rivals Beat its Strategy?” In 1984‚ Michael Dell formed a company now known as dell‚ Inc. with a strategy to sell build-to-order computers directly to its customers. Customers would have to phone‚ fax‚ or order their custom built computers which eliminated the expense of middlemen known as resellers. Between the years of 1986-1993‚ Dell had to refine
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SALESOFT INC. CASE ANALYSIS Group # 9 Gaurav Teltia 121/47 Pinjala Srujana FP/11/2010 Himanshu Singhal 125/47 Gaurav Jindal 119/47 Shreyans Rai Jain 129/47 Ishan Mahajan 127/47 Jayson DMello 133/47 Jay G Waghmare 131/47 Vibhor Gupta 123/47 SITUATION SaleSoft Inc.‚ currently developing and marketing a CSAS solution (PROCEED)‚ is contemplating launching a Trojan Horse (TH) product. This report contains analysis of PROCEED vis-a-vis TH with a set of recommendations for why SaleSoft should
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