PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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Tutorial 1: Markets and Organizations Q1. Case Study [pic] Managing external influences First Group (First) is the UK’s largest transport operator‚ employing more than 137‚000 people in the UK and the USA. In the UK‚ it runs rail services carrying around 275 million passengers a year. It is the UK’s largest bus operator and also runs a rail freight business. In the US‚ it operates school transport for nearly four million students a day. The company is seeking to extend it operation in UK
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Principles of Marketing Contents * Beauty Bar * The Product * The Company ( ) * Innovations * PEST Analysis * References The Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between
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INTRODUCTION This chapter identifies the main external influences on the UK market for private security and fire protection‚ using the four headings of a PEST analysis: political‚ economic‚ social and technological. Where such influences have more than one dimension‚ they are considered under the heading that is considered to be the most relevant. POLITICAL FACTORS The Terrorist Threat Precautions against terrorist attacks have been stepped up since the events of 11th September 2001‚ and
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Assignment 1- PEST Analysis: Business Environment in Russia (982 words) Pest Analysis: Business Environment in Russia Introduction Russia‚ with a wide base of natural resources and one of the BRIC countries is seen as an attractive market to gain a toehold in by global investors including the United Kingdom’s retail industry. This report aims to analyze the business environment in Russia for British retailers using the PEST analysis. The PEST analysis will focus on four different aspects of
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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RIVERA‚ Ma. Elizabeth B. 2010140469 MGT200-1/BY01 1.) Develop a comparative PEST Matrix for the Philippines with another country (the US‚ any one of the BRIC economies or a SE Asian country). 2.) All information should be attributed properly to their source. Political Factor Government PHILIPPINES Unitary presidential constitutional republic Head of the state/chief executive is President elected by the citizen for a single six year term. Cabinet is appointed by the president. Oil Industry commission
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2.1.1 POLITICAL The hotel industry had evolved very rapidly since the opening policy in 1978‚ after that the economy has gradually transformed to a market-oriented one. The reform has created a much better business environment for the hotel industry development (Hornsby‚ 1990). According to Kotler (1996)‚ The political environment is strongly affect hospitality industry‚ political environment is made up of laws‚ government agencies and pressure groups influence and limit the activities of various
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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EasyJet Case Analysis EasyJet Airline Company Limited is a British airline headquartered at London Luton Airport. It is the largest airline of the United Kingdom‚ measured by number of passengers carried‚ operating domestic and international scheduled services on over 500 routes between 118 European‚ North African‚ and West Asian airports. Its founder and CEO Stelios Haji-Ioannou is known for innovative ideas and pioneer in the advertising/publicity in the airline industry. Business
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