Competitors Analysis Are there competitors in some out-of-home channels providing functional food/drinks? We are going to focus on the 4 main out of home channels that distribute functional foods and those are Universities‚ gyms ‚ canteens and cafes. First in the Universities the main competitors of Yakult are Actimel‚ Activia‚ Friesche Vlag‚ FrieslandCampina‚ and also fresh fruit drinks ( orange juice ‚ apple juice) . For the Gym we can find a different type of assortments‚ like Gatorade
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a lack in growth in recent years. In 2006‚ 80% of sales were achieved outside France. In the French market‚ Danone aims to gain market share by focusing on the ongoing health and wellness trend. In February 2007 Danone launched its new Essensis’ yoghurt brand in France‚ presenting it as the first mainstream food product claiming to be beneficial for the skin. Although currently generating around 56% of its total revenues‚ Danone has predicted that its chilled dairy products will represent 65% of
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When and how did Danone expand into the Chinese market? There are several products primarily sell by Danone are yogurt‚ biscuits‚ and beverages in China. Danone emerged Chinese market at the end of 1980s. Since then‚ Danone has invested heavily in China‚ included building factories and expanding production. Danone purchased shares of numerous market and industry leaders as well. Danone has a network of partnership with few of local market leader in China‚ including Wahaha Group which is 51%‚ Robust
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FORMULATION AND EVALUATION OF PROBIOTIC BREADFRUIT (Artocarpus altilis) BEVERAGE JAMES PANGANIBAN TOGÑI AN UNDERGRADUATE THESIS SUBMITTED TO THE FACULTY OF DEPARTMENT OF FOOD SCIENCE‚ COLLEGE OF ENGINEERING AND FOOD SCIENCE‚ CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE‚ SAN JOSE‚ PILI‚ CAMARINES SUR AS PARTIAL FULFILLMENT TO THE DEGREE OF BACHELOR OF SCIENCE IN FOOD TECHNOLOGY 2013 INTRODUCTION Breadfruit (Artocarpus altilis) also known as rimas
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DANONE – FUTURE STRATEGY IN INDIA Background: Danone‚ a French company‚ is the world’s sixth largest packaged food company and the world’s leading dairy player. It believes in mergers and acquisitions in order to fuel its geographic and product-line expansion. It has positioned itself as a Health and Wellness company. It operates under four business divisions- • Fresh dairy products‚ • baby nutrition • water and • health nutrition Danone’s brand strategy has been focused on health
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On a hot summer day a thirst quenching‚ icy‚ sweet drink describes the qualities of a delicious smoothie. Amazingly‚ three basic steps are all it takes to make a nutritional smoothie personalized to an individuals liking. To begin with you need to decide what kind of smoothie you are in the mood for and what fruits juices and vegies you have on hand. There is a plethora of different types of smoothies that can be made in your own home. You can turn one into a healthy snack‚ a delicious desert
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Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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Global Services Executive News Reports What’s Hot Around the Globe: Insights on Growth in Food & Beverages What’s Hot around the Globe Insights on Growth in Food & Beverage Products Table of Contents Executive Summary Global Findings Category and Segment Growth Fastest Growing Categories Regional Growth Product Area Highlights Private Label Trends Methodology 2 6 9 13 17 25 39 42 The information contained in this report has been collected from ACNielsen in 66 markets around the
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Consumer trends and drivers of behavior in the US Dairy Food market Published on 20 TH MAR. 2014 This report provides an overview of the US Dairy Food market‚ analyzing market data‚ demographic consumption patterns within the category‚ and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape.
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Dannon Case Analysis Michael Kuehne 3/23/13 Managerial Communications The Dannon Company is one of the oldest and most recognized yogurt manufactures in the US market. Many Americans growing up the strange appearance‚ smell and mouth feel of the yogurt in that white and blue cup. The Dannon Company‚ Inc.‚ has its roots in Spain‚ where Danone was founded by Isaac Carasso in 1919. Having previously lived in the Balkans where yogurt was a dietary staple‚ Carasso decided to introduce this healthy
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