Table of Contents Introduction Actual and potential size of the industry Market growth and Profitability Cost Structure and behaviour of the industry Distribution systems Trends and development Key success factors Introduction Marketing analysis can help a business do one or more of the following: Gain a more detailed understanding of consumers ’ needs - marketing analysis can help firms to discover consumers ’ opinions on a huge range of issues‚ e.g.‚ views on products ’ prices
Premium Airline Low-cost carrier Southwest Airlines
Introduction The favourable Indian market conditions are acting as a catalyst for luxury and premium carmakers‚ which are receiving impetus from new launches. The top-end carmakers have posted double-digit growth for the quarter ended June 30‚ 2013‚ with firms like Honda at 45 per cent and Audi recording 28.8 per cent‚ besides others. India is emerging as an export hub for sports utility vehicles (SUVs). Global automobile majors are looking to leverage India’s cost-competitive manufacturing practices
Premium Automotive industry Automobile Volkswagen Group
• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
Premium Luxury good LVMH Gucci
1. Menswear market in India fastest growing apparel segment According to Technopak Advisors‚ a retail consultancy‚ the entire textile and apparel industry (2010 estimates)‚ including domestic and exports‚ is pegged at Rs 3‚27‚000 crore and is expected to grow by 11% to Rs 10‚32‚000 crore by 2020. Currently menswear is the major chunk of the market at 43% (Rs 72‚000 crore) and is growing at a compounded annual growth rate (CAGR) of 9%. The menswear market in India is the fastest growing apparel
Premium
The social market of the welfare state refers to the overlapping of the free market and social policies. This includes programs that promote social welfare. The purpose of the welfare state is to promote the well-being of citizens in times of need such as old age‚ poverty‚ or disability. This includes worker’s compensation‚ health insurance‚ and aid for the poor or disabled. The public sector includes efforts from federal‚ state‚ and local governments. The public sector also makes up the largest
Premium Sociology Economics Poverty
MARKET POTENTIAL ANALYSIS OF COMMERCIAL PACKED BHARAT LPG A Summer internship report submitted in partial fulfilment of the Degree of Master of Business Administration of Thiagarajar School of Management‚ Madurai By P.NALLATHAMBI Register No – 1111084 Under the guidance of Mr. Ramanuja Chari‚ Territory Manager (LPG) & CPIO‚ BPC Ltd Prof. P. Mutharasi‚ Faculty‚ TSM‚ Madurai [pic] Thiagarajar School of Management (Affiliated to Madurai Kamaraj University) Madurai
Premium Petroleum
Summary 1° The Company History Breakdown Sales Swot Analysis of the company 2° Ownership Structure Shareholding Structure Major Share holders 3° Remuneration of the management 4° Financial Statements Evolution 2011/2012 Assets of the balance sheet Consolidated Income Statement 5° Common size income statements 6° Financial Ratios 7° Cash cycle 8° Short Conclusion 9° Bibliography 1° the Company Air Liquide S.A. is a French anonymous society as known as a limited company created
Premium Generally Accepted Accounting Principles Balance sheet Income statement
Electricity tariff hike from April Published on Tuesday‚ 12 March 2013 11:57 The Chairman of the Public Utilities Commission (PUC) Dr. Jayatissa De Costa has said that the public opinion regarding the proposed tariffs will also be taken into consideration before the price hike is introduced. According to the CEB proposal‚ a home using 40 units of electricity will have to pay Rs.384 instead of the previously paid sum of Rs. 244. 95. Under the new proposal‚ 0-30 units
Premium Supply and demand
the very wealthy. Due to China‟s enormous market of 1.3 billion people and the growth of wealthier households‚ the country has become the largest market for luxury. Many luxury brands are established in the market today‚ some with a greater presence‚ others more limited. The aim with our thesis is to investigate potential opportunities‚ in the aspects of customers and cities‚ for a luxury brand to consider when it seeks to expand in this vast market of China. We will also look into possible
Premium Luxury good Luxury vehicle Brand
Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
Premium Marketing