Dragon’s Den Assignment Marketing Strategy For Steeped Tea Prepared by Tony Brozic Brittany Buck Sylvie Dion Alison Fernandes Laura Mason Table of Contents Introduction 1 Marketing Strategy 2 Product 2 Price 3 Promotion 4 Place 5 APPENDICES 7 Week 7 7 Week 8 9 Week 9 11 Introduction Steeped Tea is a family-owned business‚ founded by Tonia Jahshan who runs the business with her husband Hatem Jahshan. The story of the company is one of personal achievement
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waiting at the door with a cup of tea. The next morning Rakesh got up and brought his dad his morning tea‚ not in just any cup‚ but in the old man’s favorite brass tumbler. As Rakesh arrived to his father he did not look so well‚ so pale in the face‚ so much fear in him. Rakesh put the pillows behind his father’s back so he could sit up. ``Papa‚ how are you feeling today‚ you don’t look so swell`` he said with sadness in his voice. In silence‚ Varma took the cup of tea from his son and took a sip. He
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……………………………………………………………………………… 5 Body of Assignment Task 01…………………………………………………………………………………… 6 1. Zaid Tea Company………………………………………………………………………6 1.1 About Zaid Tea…………………………………………………………………………6 1.2 Products and Main Brands…………………………………………………..…………7 1.3 Services………………...………………………………………………….……………8 Task 02……………………………………………………………………..……………….9 1. What Is Marketing Orientation………………………………………………………..…9 2. Key steps that should Zaid Tea implement in order to be marketing oriented…………10 2.1 Customer Focused……………………………………………………
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Rosemary Fell‚ a young‚ wealthy woman‚ goes shopping at a florist ’s and in an antique shop. Before going to the car‚ Rosemary is approached by Miss Smith‚ a poor girl who asks for enough money to buy tea. Instead‚ Rosemary drives the girl to her plush house. At the Fells ’ home‚ Miss Smith eats her fill. She then begins to tell Rosemary of her life when the husband‚ Philip‚ comes in. Although initially surprised‚ Philip recovers and asks to speak to Rosemary alone. In the library‚ Philip conveys
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retailer in Melbourne‚ T2 Tea‚ by examining important elements that play major role to the success of this retail. The observation and explanation draws attention to some important aspects such as social‚ economic‚ political and technology factors‚ important competitors of T2 Tea‚ target market in
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and taking him over to the window to distract him by looking out in the garden and talking about the weather however this was unable to engage Mr A’s attention. I then asked would he like to go to his room and we could have a quiet chat and a cup of tea or coffee however again he did not want to participate. I then went to his room as I know Mr A has a real interest in cars and has a book in his room on them‚ I brought the book in to the lounge were Mr A was and I showed him it and started to ask questions
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INTRODUCTION Green tea is widely consumed in Pakistan and is regarded as a health-promoting beverage. The idea behind this project is to conduct a brand-blind taste test for green tea and devise marketing strategies. For this‚ we have chosen two leading brands of Pakistan i.e. Lipton and Tapal. Their corporate profiles are briefly discussed below Lipton is one of the world ’s great refreshment brands‚ making a big splash in the global beverages market with tea-based drinks including leaf tea‚ infusions
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personal and commercial coffee makers as well as an endless lineup of gourmet coffees‚ teas and hot cocoas‚ that can be brewed in less than a minute using any one of the many different Keurig machines. Demographics – Keurig’s market included two broad target customers: office users and households. In households our primary target consists of a medium income household of anyone that desires a hot fresh cup of coffee‚ tea or hot cocoa at any time. Keurig can target the business offices as well with the
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Case Study: Lipton and Kai Shii Competitors in the iced-tea market Author: Parag Agarwal Date: 25/11/2002 Tutorial Group: 7 Tutor: Ms Gillian Scott 1. Executive Summary Unilever Bestfoods‚ USA and Shin Shii‚ Taiwan are competitors in the rapidly growing iced-tea market with their brands Lipton (in alliance with Pepsi)
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Standage addresses how six drinks have changed our history. Just as our history can be split into different ages through the materials we’ve used‚ we can also separate it into the six glasses that influenced our lives. Beer‚ wine‚ spirits‚ coffee‚ tea‚ and cola are the most culturally impacted drinks. Even though all six beverages have equally benefited us‚ I think some are more important than others. In my opinion‚ coffee altered the way beverages were made. Coffee helped mankind by waking them
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