Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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Case Recap This case outlines the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful
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Case 2: Yorktown Technologies Group 7 I. Problem definition: Trying to find a marketing and distribution strategy that would help the company reach its revenue goals. II. SWOT Analysis: 1-Strengths: • The company raised additional capital to fund its business operations and had more than three dozen different investors • The firm will be launching the first commercially available biotech animal in the U.S • Yorktown Technologies grabbed the attention of the media and the
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Case 1 – Yorktown Technologies Problem Statement In November 2001‚ a startup company‚ Yorktown Technologies‚ was founded by two gentlemen‚ Alan Blake and Richard Crockett‚ with the objective to patent the idea of producing GloFish® genetically modified tropical zebra fish which would fluorescent all the time. Zebra danio fish are native to India. These fish are clear with stripes on them. The objective of these fluorescent fish is to identify water contamination. After further analysis‚
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Yorktown Technologies was founded in November 2001 by Alan Blake and Richard Crockett. The company was to specialize in the concept of producing ornamental fish that expressed fluorescence throughout their bodies. The genetic modification that was needed to produce these fluorescent fish had previously been developed by Dr. Pruchansky‚ a university geneticist‚ for research purposes. Because of this development‚ Blake and Crockett were not able to patent this idea therefore they changed their business
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The purpose of this paper is to gather data for this company that wants to know how to find the price‚ revenue‚ and marginal revenue of their shoes through the given equation. After a series of plugging in formulas‚ and solving equations you will find solutions. In order to find out the revenue you have to know the price. So the first step towards finding out the price is to solve the first given equation. After finding the price for their company’s shoes the next step would be to find the company’s
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Yorktown Technologies Case Analysis By Case Recap Yorktown Technologies is a fairly new company that is marketing and introducing GloFish into the market. In 2002 Yorktown raised $500‚000 fro investors under the projection that it would have $4‚000‚000 in profits in 2004. Sadly the company only had $500‚000 in revenues and had an outstanding $620‚000 in expenses leaving the company $120‚000 in the red (Roger A. Kerin‚ 2010). Alan Blake of Yorktown Technologies is searching for what to tell
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Running Head: YORKTOWN TECHNOLOGIES CASE ANALYSIS Yorktown Technologies Case Analysis Case Recap Founded in 2001‚ Yorktown Technologies‚ Inc. is a company that specializes in the ornamental fish industry. The globalization of the ornamental fish industry happened over a half a century ago. Hundreds of freshwater and saltwater fish can be purchased as pets in virtually any industrialized nation in the world (Broy‚ 2011). Yorktown Technologies commercializes a genetically modified
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Cadet Flake 11-18-2014 Battle Analysis ROTC Siege of Yorktown The Revolutionary War was a dreadful war leaving almost 70‚000 U.S. and British soldiers dead or wounded. The war lasted eight years with America‚ France‚ Spain‚ and the Dutch on one side and Great Britain on the other. On October 19‚ 1781 the last major land battle took place‚ the Battle of Yorktown. Similar to other battles in the Revolutionary War‚ the Americans were fighting for independence from the British and as threats from
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He also was also receiving conflicting orders from General Clinton‚ so he now moved to establish a fort on the James River Peninsula at Yorktown as well as across the river at Gloucester. His fortifications were ready by August 22‚ 1781. Meanwhile‚ General Washington received word that Admiral de Grasse was on his way to the Chesapeake Bay area. Washington immediately abandoned his operations
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