MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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Psychology Perspective Psychology as we all know is the scientific study of the behavior of humans and animals. There are various different approaches in contemporary psychology which aim at understanding human behavior. An approach is a perspective that involves certain assumptions about human behavior: the way they function‚ which aspects of them are worthy of study and what research methods are appropriate for undertaking this study. There may be several different theories within an approach‚
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The Concept Of Family; Purposes‚ Definitions‚ and More Christie Fox. The concept of family is different to every individual and it depends on who and how you ask. One person might describe the ideal family as one man‚ one woman‚ a little son and a little daughter. While the next person would say two men with two little daughters make the ideal family. “In the United States (and‚ for the most part‚ throughout the world)‚ the "family" is defined in censuses and surveys as two or more persons related
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Psychology studies different areas of the mind and behavior‚ especially the link between biology and behavior. Biological psychology explores behavior through genetics‚ evolution and physiological‚ especially through the study of the nervous system. Biological psychology explores biology in an effort to understand behavior. It investigates how human brain connects to the consciousness. In order to understand biological psychology research has been done to gather background information on the history
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Cognitive psychology essay In this essay I will discuss three topics on Cognitive Psychology in relation to three everyday phenomena‚ while also exploring how useful Cognitive Psychology is in predicting these everyday phenomena. Another aspect will be applying cognitive psychology to these matters and identifying how it can be used to improve them. Decision Making The first topic I will discuss is decision making‚ which cognitive psychology has developed many definitions and theories in order
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Weâ ve all heard of environmental preservation‚ but understanding the field of enviro nmental psychology relates to so much more than just keeping the grass green. En vironmental psychology studies how humans relate to one another as well as their surroundings‚ so it can refer to man-made environments as well as natural ones. Environmental psychologists try to determine what makes humans comfortable and h ow we can adjust our surroundings to reduce stress and enhance quality of life f or as many
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Biological Psychology Biological Psychology The brain is a complex organ that is composed of many even more complex systems. Several theorists and psychologists focus on these systems and the functions of the brain. Scientists are also among those who take an interest in the functions of the brain. Each group digs deeper into researching biological psychology because they are learning more about the history of the field‚ the theorists that have contributed to the understanding‚ and relationships
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GCSE Specification Psychology Short Course – for exams June 2014 onwards and certification June 2014 onwards Full Course – for exams June 2014 onwards and certification June 2014 onwards GCSE Specification Psychology 4180 This specification will be published annually on our website (http://www.aqa.org.uk). We will notify centres in writing of any changes to this specification. We will also publish changes on our website. The version of the specification on our website will always
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What is Management? Management is a worldwide phenomenon and is therefore a popular and widely applied term. Management involves all kinds of organizations‚ whether they are political‚ business‚ social or cultural because it aids and provides directions for reaching a specific goal through the efforts of the people working in an organization. Management is an activity with a definite purpose or aim. It is an activity which gives direction to the people’s endeavors for accomplishing specific set
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------------------------------------------------- Differential Psychology studies the ways in which individuals differ in their behavior. This is distinguished from other aspects of psychology in that although psychology is ostensibly a study of individuals‚ modern psychologists often study groups or biological underpinnings of cognition. EXAMPLE In evaluating the effectiveness of a new therapy‚ the mean performance of the therapy in one treatment group might be compared to the mean effectiveness
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