note: the Instructor Guide for every chapter will follow this structure.) 1. Chapter Outline 2. Teaching Notes 3. In-Class Exercises 4. Homework Assignments 5. Additional Resources Chapter Outline I. Introduction A. Indentifying Your Values – and Voicing Them II. People Issues A. Discrimination B. Harassment‚ Sexual and Otherwise III. Conflicts of Interest A. What Is It? B. How Can We Think About This Issue? C. Why Is It an Ethical Problem? D. Costs IV. Customer
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I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly‚ as if
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Overview: Florence Kluckhohn Value Orientations R.S. Zaharna‚ Ed.D. American University In her seminal paper "Dominant and Variant Value Orientations‚" Florence Kluckhohn outlined five basic human problems that were common to all peoples at all times and all places (1953‚ p. 346). The value orientations Kluckhohn identified speak to the assumptions that we make about ourselves and our relationship to the world‚ which in turn‚ guide our actions. Table 1 (found at the END of this piece) provides
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Net Present value is the difference between an investment’s market value and its cost. For an example‚ you invest 100 dollars (Cost) into a lemonade stand but you receive 50 dollars (Market Value) of cash inflow. Another would be you buy a house for 50‚000(Cost) But you sell it for 75‚000(Market Value). Your net present value An Investment should be accepted if the net present value is positive and it should be rejected if the net present value is negative. Net present value uses the discounted
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Advertising Final ProjectTERM DEFINITIONS:1.Integrated Marketing Communication - Integrated Marketing Communication refers to the combination of Sales Promotions‚ Public Relations‚ and Advertising‚ to achieve a desired end result. Ex: Integrated Marketing Communication allows MTV to reach a target audience by enticing them with flashy promotions‚ a fun "hip" lifestyle‚ and the chance to be in the "in" crowd. 2.Strategic Orientation - Strategic orientation is the combination of a companies mission
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product advertisements so as to enhance the interest in a product. For example‚ HSBC will be positioning as" the world’s local bank". Using this theme to propagate‚ due to personal subjective point of view is different‚ as a result of the different values‚ so the significance of the product is different‚ but still reflect the same theme. Company often does a consumer research to grasp the consumer demand. The consumer research has six steps. Defining the objectives of the research. Collecting and
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Global Value Chain Analysis on Samsung Electronics February 2012 The Commercial Section of the Canadian Embassy in the Republic of Korea commissioned this report to the Korea Associates Business Consultancy Ltd. (www.kabcltd.com) Readers should take note that the Government of Canada does not guarantee the accuracy of any of the information contained in this report‚ nor does it necessarily endorse the organizations listed herein. Readers should independently verify the accuracy and reliability
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DEFINATION OF VALUES Basic convictions that a specific mode of conduct or end-state of existence if personally or socially preferable to an opposite or converse mode of conduct and end-state of existence. When we rank an individual’s value in terms their intensity‚ we obtain that person’s value system. This system is identified by the relative importance we assign to values such as freedom‚ pleasure‚ self-respect‚ honesty‚ obedience‚ and equality. IMPORTANCE OF VALUES Values are important to
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1. Coca-Cola Brief History The Coca Cola beverage invented by pharmacist John Stith Pemberton in 1886. The formula and brand was bought in 1889 by Asa Candler who incorporated the Coca Cola company in 1892. In 1916‚ the company began manufacturing its famous bottle‚ which remains signature shape of Coca Cola today. In 1928‚ Robert Woodruff‚ whom were the company’s president at that time‚ led the expansion of Coca Cola overseas when introduced the Coca Cola to the Olympic games for the first time
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Value Chain Analysis of Amazon Introduction Cyberlibraire the shopping mall online‚ e-commerce with web services‚ Amazon weaves its web in all directions‚ and its position is not so clear to identify. Amazon Inc. is an American multinational company which specializes in electronic commerce. It was of the first companies to sell through the internet. The industry is then the Internet Amazon. The goal of this company was to be the best online store‚ giving the buyer a good experience. Although
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