Administration Retail Operations – BBARO Semester 6 CA0032 – Retail Services Management (4 credits) (Book ID: B1143) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Explain the importance of Service marketing. What are the basic differences between the marketing of goods and services? 2. Describe the employees’ role in service delivery. 3. Write a brief note on “extended service marketing mix for Retail” 4. What is meant by “service blueprint”? Explain its
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Early management Writers Chapter- 4 Compared with the two preceding centuries‚ the 1800s brought forth a veritable wealth of literature on management. Economists perceived of and wrote about managerial concepts‚ the functions of management‚ and the applications of management theory. Samuel P Newman wrote in 1835‚ needed to constitute a good undertaker‚ a combination of qualities‚ rarely found united in the same individual. He should possess an unusual share of foresight and calculation‚ that
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Lenovo Marketing Strategy Professor Dr Linda Harris International Marketing MKT505 December 1‚ 2014 1. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response. The key approaches that would be used in order to incorporate
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concept of marketing 1. Definition of marketing 3-5 1.1 Compare alternative definitions 3-4 1.2 Importance of being a contemporary marketer 4-5 2. Main characteristics of a market orientated organization for today’s modern business 6-8 3. The elements of marketing concept 9-10 4. Benefits and cost of a marketing approach for Lovely Lace 10-12 II. Contents 1. Micro and macro environmental factors‚ which influence marketing decision
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1.0. Introduction. Marketing nowadays is the essential element of successful organizations (Kotler‚ 1999). And of course all products that are produced by companies are made to be sold and provide the profit for producers in this light marketing is the most important tool because it effects profitability and sales dramatically and provide the healthy turnover for the company. According to Kotler marketing is “the process that satisfies needs and wants through an exchange process” (1999). The
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Fiber Optics New Hire Christina Garcia Chamberlain College of Nursing: Professor Michael King SOCS-350N-25425 Cultural Diversity in Professions January 25th‚ 2015 Fiber Optics New Hire It is not easy looking for new staff‚ let alone new staff with the right credentials that will fit in with the rest of the employees. Sometimes we tend to not look past the scrutiny of how one is dressed or how they look or where they come from. We don’t know if their
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Subject: Marketing assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product
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Why did the managers at the two organizations have different ethical stances towards their customers? (Hint go to J&J’s website and look at its Code of Ethics)? The key reason of two organizations having different ethical stances towards their customers appears to be that J&J’s managers believed in their company’s ethical values‚ so that when confronted with an ethical dilemma as in 1982‚ they consistently followed the credo’s rules when making business decisions. Johnson & Johnson moved
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MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
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ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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