YOU DECIDE CASE STUDY The consumer product proposal presented by the marketing director lists all the relevant information necessary to create a marketing plan. It first introduces the target segment which the product will be designed and marketed to. Skipping this step can result in the product’s failure and millions of dollars wasted in ineffective advertising. Secondly‚ it lists all of Graves Enterprises’ main competitors and briefly cites their distribution channels. One of the proposals
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difficult time providing for herself and their children. Jerry does not have a strenuous job and is eligible for retirement in 5 years and then he can take it easy. Even though his bad heart is a result of self-inflicted steroid use during his early 20’s‚ the dangers associated with that use were not fully known. Since then‚ he has changed his life style and has a family that depends on him. With this transplant‚ he can live another 10 -15 years and I do not see any ill effects of him receiving this
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(not covered in class?) Based on the pyramid of social responsibility‚ Merck is required to be profitable (base). Since the research of development will never be profitable to shareholders Merck should do develop the drug. Based on Merck’s actual value system‚ it wants to be ethical and even be a good corporate citizen. So Merck should conduct the research. Question 8 - If you were the senior executive of Merck‚ what would you do? (Open question) I would make assessment of the potential costs to
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We are Chris and Pat Smith‚ and we are entrepreneurs with five years of experience and we like to invest in small businesses. We decided to invest in this catering company with the two chefs J.P. Martin and L.L. Miller‚ who have culinary science degrees and five years of work experience‚ which includes winning a prestigious prize in a gourmet food competition. So we all decided to set up a catering service called “At Your Service”. This catering service was set up to provide services for wedding
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needs training on how to handle customers. Our entire staff will have to undergo training on how to handle irate customers. We have to understand that a customer is not upset at you personally they are upset at the situation and you represent the company. The training will cover how to avoid letting the customer get to you and how to hone certain listening skills. We will be
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1. | Question : | Teddy’s Supplies’ CEO has asked you to advise him on the facts of the case and your opinion of their potential liability. Write a memo to him that states your view of whether the company is exposed to liability on all issues you feel are in play. Include in your memo any laws that apply and any precedent cases either for or against Teddy’s case that impact liability. Include your opinion of the "worst case" of damages the company may have to pay to Virginia. | | | Student
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writing and can also insist that she provide a medical certificate stating the expected week of childbirth. The law states that in order to be entitled to adoption leave and pay you must have a child matched and placed for adoption through an adoption agency. If you apply directly to a court for an adoption order you will not be eligible for adoption leave. Foster parents are not usually eligible for adoption leave unless they go on to adopt the child and the child was
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Raymond Burke’s idea is great. It gives us the safest hit in the new market and keeps our risk low. The con is that we might lose our technological advantage in 2 years. Another con is that we lose most of our control and money if we partner with an existing company. Kathy Lee’s idea brings up a lot of concerns. She wants to keep complete control of the vehicle and only market it to the select few that are already devoted to us. The pros of this are that we keep our tech advantage to ourselves
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Memo To: John and Jane Smith From: Jaleesa Branch Date: 10/6/14 Re: Memo summarizing various tax issues 1. John Smith’s Tax Issues Issue (a): How is the $300‚000 treated for purposes of federal tax income? The $300‚000 is treated as business income. After deducting all of the business expenses‚ the remaining amount will be the taxable income. Lawyers either work on a salary in a big law firm‚ or work directly with clients and collect the fees from these clients. If it
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competitors were gaining ground by being placed on Medco formularies (Pg.16). If one of these companies were to get complete control‚ it could replace most of Merck’s products with its own. In a way‚ this acquisition was an investment to properly position Merck in an unpredictable future. If this future held a system in which the most drugs were sold through PBMs‚ or not‚ Merck would be positioned to continue their successful business. As one Merck-Medco put it “Our business is constantly changing.”
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