Marketing Mix and Petrol Retail Outlet As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running their petrol stations across Singapore. Marketing
Premium Marketing Strategic management Management
society‚ there will be various people that they will have to interact with because they will be bound by emotions. With interactions‚ people will try to force them to become what they want. This peer pressure will weigh down on them and change who they are. This change can cause a huge impact on the individual’s future life. Society will shape you into the person you are. From birth‚ you are already part of a society known as your family. This small society will grow as you grow and each person’s
Premium Emotion Johannes Vermeer Pressure
ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
Premium Marketing Retailing
Retail Management Term Paper Mar 4232 Springs – 2014 CRN 10230 Lori Frantz History Charles Lewis Tiffany and John B Young founded Tiffany’s in 1937. Charles Tiffany borrowed $1000 from his father to begin a “stationary and fancy goods emporium.” They sold jewelry‚ sterling silver‚ china‚ crystal‚ stationary‚ fragrance‚ personal accessories and some leather goods The new emporium was located in downtown Manhattan. “. They discovered a newly emerging “American style” that departed
Premium Diamond Balance sheet Engagement ring
Running Head: Retail Mystery Shopping Retail Mystery Shopping [Name of the writer] [Name of the institution] Retail Mystery Shopping Part – 1 Questionnaire Please indicate your gender: Male ( ) Female ( ) Prefer not to say ( ) What is your age group? • 18-29 ( ) • 30-39 ( ) • 40-49 ( ) • 50-59 ( ) • Over 60 ( ) In scale of 1 to 5 (1 – highly satisfied to 7 – highly dissatisfied)‚ rate the following determinants: 1. Price Of Goods 1. Highly Satisfied
Premium Supermarket Apple Store Product
payrolls‚ management and accounting.HUMAN RESOURCE MANAGEMENT INFORMATION SYSTEM which has been implemented at Hero Honda‚ supports functions like Employee self service‚ Payroll‚ Personnel administration‚ Time management & Organization Management. The SAP team plays an important role in handling all the data & security issues relating to the HRIS package at Hero Honda. Thus‚ the onus for smooth functioning of HRIS lies on the SAP team members shoulders. Since‚ this HRIS helps the company in performing
Premium Human resources Management Human resource management
Attributes Affecting Retail Outlet Selection Outlet image –A consumer’s or a target market’s perception of all the attributes associated with a retail outletAttributes Affecting Retail Outlet Selection Store image - perception of all the attributes associated with a retail outlet. Retailer Brands Store brands are closely related to store image‚ and at the extreme‚ the store or outlet is the brand. _Traditionally‚ retailers carried only manufacturers’ brands‚ and only a few‚ such as Sears
Premium Retailing Department store
Commerce Department‚ LOYOLA COLLEGE Retail Management 1. Introduction 1.1 Retail Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics‚ satisfying consumers’ wants and needs through a lean supply chain. 1.2 Retailing Commercial transaction in which a buyer intends to consume the good or service through personal‚ family‚ or household us
Premium Retailing
MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
Premium Retailing Department store
1) Green Leadership: Company and the management’s commitment in the pursuit of environmental sustainability as well as the communication between all levels of staff; 2) Programme and Performance: Solid accomplishments of shopping malls on environmental sustainability‚ including resources and energy saving‚ waste management‚ improving on environmental quality such as noise control and indoor air quality; 3) Partner Synergy: Shopping malls’ effort on encouraging stakeholders to achieve synergy on environmental
Premium Shopping mall