SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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Sales Letter of Road Condition System 莫茜淘 Dear travelers: Do you feel annoyed with waiting in long fleet? Were you ever no ready for the poor road condition? For everyone who goes out by driving‚ a perfect route always means a good start before a wonderful trip. Thus‚ we feel threatened by such a common phenomenon that we have to wait for nearly one hour when encountering traffic jam‚ especially in some big cities like Beijing or Guangzhou. How can we avoid this annoying problem?
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MAZE The House of Representatives The House of Representatives forms one of the two branches of the U.S. congress. It comprises four hundred and thirty five members who are elected to two- year terms. During the First Congress‚ the House had sixty- five members. They all had a different job in the house. Many people could have the same job. House committees are responsible for most of the work involved in the creation of new laws. After a bill is introduced in the House‚ it is referred to a
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“Do what you can‚ with what you have‚ where you are‚” is a quote by Theodore Roosevelt. On October 27‚ 1858‚ a huge United States influence was born. Not only a leader‚ protector‚ vice president‚ governor‚ but a United States President. “Teedie” Roosevelt was born into a wealthy family in New York City‚ New York. He was born to the parents‚ Martha Bulloch and Theodore Roosevelt. Martha worked as Socialite and Theodore as a Philanthropist. As young child‚ Teddy was very unhealthy‚ however‚ in teenage
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often to the point that our health is comprised. According to the University of Maryland Medical Center‚ stress can lead to several health issues including: Heart Disease Strokes Cancer Gastrointestinal Problems Weight Gain Diabetes Infertility Skin disorders: like acne and eczema And… a huge one for us college students: Troubles with Memory‚ Concentration‚ and Learning What if I told you there was a solution that has been proven to drastically reduce our bodies’ production of stress
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something starts to embody a larger idea that gives that person or object significance. Throughout the entirety of the novel‚ characters and objects themselves only gain significance once enshrouded by a larger representative idea. The occurrence of characters gaining significance through representative ideas can be seen when Clarissa refers to Miss Kilman and thinks “For it was not her one hated‚ but the idea of her‚ which undoubtedly had gathered into itself a great deal that was not Miss Kilman” (Woolf
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Introduction Sales force automation is involving in all activities in sale department which include customer management‚ information sharing and other else‚ to boost up with the software. It is easy to connect between the organization and the sales manager trough this software. Sale force automation can be showed with difference style when connect with difference technology. For example‚ ATM is a type of sales force automation software that help the bank to satisfy the customer need which can
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27/10/2012 CRM : Customer Relationship Management 21/10/2012 1 CRM : Customer Relationship Management The aim : v to manage customer relationships v in an organized way supported by the salesprocess v based on v methodologies v softwares v collaboration : open/web‚ integrated/company server‚ ... vResource SDRC : “0 Sales Process” PLM software 21/10/2012 2 Why do a company need a salesprocess? ? 21/10/2012 3 1 27/10/2012 Why do a company need a salesprocess
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5 Trade sales promotion 3. Scheme details 7 4. Costing 8 5. Roll out 9 6. PET bottle scheme 10 7. Reference 10 Abstract: In a competitive market‚ where the competition has a major share‚ it becomes important for the company to generate loyalty among the outlets for its own products and also to increase its presence among the outlets who stock solely the competitor’s products. The main period for sales of beverages is
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Recommend and justify a marketing strategy that Andy might use to increase sales at AHC AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However‚ the owner‚ Andy has come to realise that if his business ever were to expand‚ it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more
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