Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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Aristotle essay A. Explain Aristotle’s concept of causality. Aristotle completely disagreed with some parts of Plato’s theories‚ despite the fact he was his teacher. He respectfully made it known that he had identified four causes that explain why or why not an object or living being exists. They were known as Aristotle’s four causes which included; the material cause‚ the formal cause‚ the efficient cause and the final cause. The material cause is very basic and asks the question: what is
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MARKETING MANAGEMENT – CONCEPTS AND STRATEGIES Northampton Business School Postgraduate Programmes Assignment Submission and Feedback Sheet Course Title…MASTER OF BUSINESS ADMINISTRATION…Year/Stage…JAN/2013… Module Title………MKTM003 Marketing: Principles and Management Student Name……SASINAN……RATTANASIWILAI………………………… Student Number………13418205…………………. Tutor……ROGER……WILLETS…………………………… Date assignment due…29th…MAY…2013………Date submitted…29th …MAY…2013…
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Explain the Platonic concept of Forms. Plato believed that reality is more than what we sense around the world (e.g. taste‚ smell‚ hear‚ see and touch)‚ he believed that behind these physical realities lies a perfect version of them in which he called Forms and that the greatest thing we can learn is to have knowledge and understanding of them. Plato’s theory means that what we can sense around us (for example a chair) is just a mere shadow of the perfect version which exists in the world of Forms
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Astride Victor Sociology 101 Prof. Michael Fraser December 6‚ 2012 Explain and discuss Sociology concepts. State assumptions and provide examples from the articles to support and strengthen your point of view. Offer your opinion. Write references correctly using the ASA format. c) Ten other sociological concepts (five from each article) Symbol: Is anything a sound‚ a gesture‚ an image‚ an object that represents something else. Refer to the article‚ the 12 year old Autumn
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MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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P5: Explain the concept of homeostasis. P6: Follow guidelines to interpret collected data for heart rate‚ breathing rate and temperature before and after a standard period of exercise. M2: Discuss the probably homeostatic responses to changes in the internal environment during exercise. M3: Present Date collected before and after a standard period of exercise. D2: Evaluate the importance of homeostasis in maintaining the healthy functioning of the body. P5 Homeostasis is a natural
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customers have had service problems in the past‚ when they are in a hurry or when they have an emergency‚ are examples of: _____ service intensifiers. 4 Personal factors that are stable over time and increase a customer’s sensitivity to how the service should be provided‚ are known as _____ service intensifiers. 5 In this type of trade‚ companies are mostly small and employing fewer than 50 workers‚ which 2/3 work in office and administrative support‚ sales‚ transportation or material-moving jobs. 6
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Marketing may be defined as a societal process by which individual and groups obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. There are four competing concepts under which organizations conduct marketing activities. They are: 1] Production concept: this concept holds that consumers will prefer products that are widely available and inexpensive. For example‚ • Companies involved in the manufacture of candies like
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DATE: 5 October 2007 MARKETING CONCEPT IN ELECTRONIC ARTS 1.0 TERMS OF REFERENCE The report will present an implementation of the marketing concept into business strategy of Electronic Arts. The report will evaluate the benefits and cost of the marketing approach in Electronic Arts. All information has to be submitted to Mrs. Susan Campbell‚ the HNC course co-ordinator on 25th October 2007. 2.0 PROCEDURE In order to analyse how the marketing concept elements are incorporated into Electronic
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