You’ve Just Been Brandwashed There is a man lying sluggishly on his couch. He’s been there for what has seemed like an eternity‚ watching hundreds of commercials throughout his shows. He bites a burger he just recently bought and clenches a pain within his chest. His conclusion could have been from the burgers and chips he watched on television‚ how long he was sitting on that couch‚ or the methods the advertisements used against his mind. Commercials prime your mind to make unwise decisions when
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Apple Price Cut Case 1. To what extent the iPhone pricing strategy is similar to the iPod pricing strategy? How do you explain that the iPod price cut did not lead to such a level of customers’ protest? Answer: Both iPhone and iPod have experienced a large amount of price cut in their product lifecycle. In this document‚ we can find that iPod was launched in October 2001. Tough relatively high priced for an MP3 player‚ it was hugely demanded and remains popular till date though there was
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Know Your Competitor A healthy competition among fellow people is always good for improvement in every field. Especially‚ a businessman needs to be aware of his competitors and the steps they are taking to draw more and more clients. There are a lot of ways‚ got with the help of advanced technologies‚ which can be used for acquiring enough data related to the market: Track the Ad: To track the advertising websites and the keywords used there by the competitors you need monitoring tools like
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Primary Competitor Analysis The purpose of this study is to determine primary‚ secondary and tertiary competitors of Canyon Creek. We then an apply this information to the new trading trading area of 2 St. Clair East in Toronto. The management team supported our findings from survey results in determining primary competitor analysis. At the original Canyon Creek location question 5‚ “If for some reason this foodservice outlet/ restaurant was not open for business today/tonight‚ what other restaurant
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Cut your spending Managing your spending‚ the money that goes out of your accounts each month‚ is a crucial first step in controlling your financial situation. If you’re in debt or not meeting your financial goals you can either cut your spending‚ boost your income or do both to find the extra money you need to improve. I believe that cutting spending is the most important step you can take to improve your financial situation because if you cannot control your spending it doesn’t matter how much
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New Series of Consumer Price Index Numbers for Industrial Workers on base 2001=100 1. OBJECTIVE Labour Bureau‚ since its inception‚ has‚ inter-alia‚ been entrusted with the responsibility of compilation and maintenance of the Consumer Price Index Numbers for Industrial Workers (CPI-IW). The CPI-IW purports to measure the temporal change in the retail prices of fixed basket of goods and services being consumed by the target group i.e. an average working class family and thus‚ is an important
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Consumer Price Index The Consumer Price Index (CPI) is a measure of change in prices over a period of time. The CPI is made up of a fixed basket of goods that is used to determine one’s CPI. The basket of goods consists of services and goods like food‚ education‚ transportation‚ apparel‚ housing‚ and beverages. Some examples of these goods are cereal‚ milk‚ cheese‚ prescription drugs‚ jewelry and new vehicles (“Consumer Price Index” 2010). The basket of goods are reviewed every ten years‚ which
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The consumer price index or CPI is a more direct measure than per capita GDP of the standard of living in a country. It is based on the overall cost of a fixed basket of goods and services bought by a typical consumer‚ relative to price of the same basket in some base year. By including a broad range of thousands of goods and services with the fixed basket‚ the CPI can obtain an accurate estimate of the cost of living. It is important to remember that the CPI is not a dollar value like GDP‚ but instead
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Can we use the concept of price elasticity to identify a brand’s competitors? How would that work? Firms today are in their perspective industries to maximize consumer satisfaction‚ increase revenue‚ and shareholders profits. These tasks require attention to detail when pricing their products. There are always competitors lurking and waiting by the wayside to gain market share and a competitive advantage. When identifying brands competitors‚ price elasticity is a major determinant. Demand
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CPI is a statistical time-series measure of a weighted average of prices of a specified set of goods and services purchased by consumers. It is a price index that tracks the prices of a specified basket of consumer goods and services‚ providing a measure of inflation. \CPI is a fixed quantity price index and considered by some a cost of living index. Under CPI‚ an index is scaled so that it is equal to 100 at a chosen point in time‚ so that all other values of the index are a percentage relative
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