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    Operating Environment

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    | Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)

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    provides a comprehensive analysis of the market size of the India MSME Sector on the basis of its segments which includes auto components and plastic manufacturing. The report entails market size and segmentations of SME auto components and SME plastic industry. The future analysis and segmentation by various clusters and by contribution of different sectors have also been discussed. The report also provides the major growth drivers and growth constraints of SMEs in India observed over the last few

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    Sap Crm in Automotive

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    SAP Solution Brief SAP for Automotive CUSTOMER RELATIONSHIP MANAGEMENT IN THE AUTOMOTIVE INDUSTRY How to Gain a Competitive Edge by Knowing Your Customers and Transforming that Knowledge into Successful Marketing Strategies for Future Growth The automotive industry faces significant challenges caused by frequent disconnects in communication between manufacturers‚ dealers‚ and end customers. The mySAP™ Customer Relationship Management solution helps increase revenues by enabling firms to manage

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    Sectors in the automotive industry - The automotive industry has three major sectors: assembly of motor vehicles‚ component parts manufacturing‚ and motorcycle assembly. There are 14 motor vehicle assembly and manufacturing plants including two national car projects: Proton‚ which manufactures passenger cars; and Perodua‚ which produces passenger and commercial vehicles. Nine companies are involved in motorcycle assembly. Other car plants include Nissan‚ Toyota‚ and KIA. There are more than

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    STARBUCK’S SUPPLIER RELATIONSHIPS Equitable treatment Starbucks practices diversity and equitable treatment to all four areas they engage business with. These four areas are‚ partners‚ customers‚ supplier and communities. • Partners (employees) – Starbucks seeks out and engages with partners who are as diverse as the communities they serve. Starbucks tends to hire young and energetic employees.80 %of Starbucks employees were white‚ 85 % had some education beyond high school‚ and the average

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    4.0 Bargaining Power of Suppliers 4.1 Degree of Supplier Concentration The Australia LCD screen TV business is currently dominated by a lot of electronic manufacturers. They are Acer‚ LG‚ Sony‚ Samsung and many others different company (PC Authority 2007). Products from these manufacturers can be found selling in companies like‚ Dick Smith Electronic‚ Myer‚ David Jones‚ Harvey Norman and others electronic retailers. The bargaining power of a supplier is the ability to influence the setting of

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    Supplier selection is one of the most critical activities of purchasing management in supply chain. Supplierselection is a complex problem involving qualitative and quantities multi-criteria. A tradeoff between thesetangible and in tangible factors is essential in selecting the best supplier. The work incorporates PROMETHEE-2 and AHP in choosingthe best suppliers. the result suggest that AHP and PROMETHEE-2 process makes it possible to introduce the optimum order quanti- ties among the selected supplier

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    strengths are kinds of transformed to cost pressures which have been more progressively passed back to the suppliers (Reinecke‚ 2007). As a result‚ the supplier selection process becomes a remarkable amount of a company’s financial resources. At the same time‚ companies also would like to see considerable benefits from contracting with suppliers who can propose high values. It is easy to find a supplier everywhere; however it is hard to distinguish who are already prepared to enter into the competition

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    Ikea Supplier Selection

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    means that they use resources efficiently‚ do not harm the environment and consider how what they do affects the ability of future generations to meet their needs. [pic] IKEA aims to be a responsible organisation. It sells low-price home furnishing products around the world. These include furniture and accessories for kitchens‚ bedrooms‚ living rooms‚ bathrooms and children”s rooms. IKEA now has stores in 36 countries around the world. It has come a long way in its 60 years of business. IKEA vision

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    Procedure for supplier evaluation Policy: The company shall do business only with suppliers that provide high quality safe food ingredients/products. Purpose: This procedure outlines criteria for selecting and evaluating appropriate suppliers that have the capability and systems to supply products‚ materials‚ and services which are match with the company’s specified requirements‚ as well as meet relevant statutory/regulatory requirements. Scope: The procedure applies to all vendors of products‚ materials

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