: Summary to “Your Trusted Friends” by Eric Schlosser. Eric Schlosser‚ an investigative journalist best known for his book “Fast Food Nation” from where the piece “Your trusted friends” is taken describes few types of marketing strategies implemented by Walt Disney and Mc Donald’s corporations. Throughout the text Schlosser is drawing parallels between Walt Disney’s and Ray A. Kroc’s business practices. What they both had in common‚ as being friends and children of the
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These two articles‚ “Your Trusted Friends” by Eric Schlosser and “Complete Freedom of Movement‚” by Henry Jenkins‚ are concerned with a modified approach to an old method of doing something‚ the former of which occurs in mass marketing and the latter of which in the psychological and social development of children. “Your Trusted Friends” expounds and contrasts the endeavors of sales tycoons Ray Kroc and Walt Disney‚ both of whom harnessed the potential of children as consumers with staggering success
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Schlosser opens chapter 1: The Founding Fathers with the discussion of Carl N. Karcher being one of fast food’s pioneers. Karcher was born in Ohio in 1917 and quit school after eighth grade to help his father farm. His uncle offered him a job in his Feed and Seed store in Anaheim‚ CA. when he was twenty years old. Carl moved to California where he met his wife Margaret and began his family. Carl and Margaret bought a hotdog cart where Margaret sold hotdogs across the street from a Goodyear factory
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“Kid Kustomers” Eric Schlosser In his report‚ “Kid Kustomers‚” Eric Schlosser discovers the tactics marketers and manufacturers utilize to target children. Schlosser claims that since the 1980s when working parents spent less and less time with their kids‚ they felt it necessity to spend more money on them. Manufacturers took advantage and began to promote a kid-related appearance. They started by observing children of specific ages to discover their interests and habits‚ receiving much
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about the different methods kids (as he refers to them) have to obtain what they want. Eric’s point throughout the essay is that it’s horrible to compensate for the needs kid’s have. Eric’s essay is effective because although the essay is very short‚ Eric does an outstanding job explaining the methods kids use to persuade parents‚ an excellent job giving more than one reason why kids are the markets best consumers‚ and informing the reader why this crisis is
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In Eric Schlosser’s “Fast Food Nation” he talks about the truth behind fast food. We never really wonder‚ when we eat fast food‚ where it came from‚ or what we are really eating‚ or how it came to be sitting in front of us. Well Schlosser uses his undeniable phraseology‚ his overall facts on the history of fast food‚ and his brutal honesty to describe and challenge our fast food nation‚ as we know it. In his book Schlosser argues that the fast food industry utilizes its political influence to avoid
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know what a life was like without fast food restaurants around every corner. Whenever a quick meal is needed‚ a 5 minute stop at the nearest McDonald’s is typically an American’s first thought. While this industry is convenient‚ it has its flaws. Eric Schlosser exposes the flaws of the fast food industry in his book Chew On This. The idea of the hamburger was invented by a local meatball vendor at the Outagamie County fair. Charlie Nagreen sold meatballs at the town’s annual county fair to make a little
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Fast Food Nation: The Dark Side of the All-American Meal. Eric Schlosser. New York‚ NY: Houghton Mifflin Company‚ 2001‚ 383 pp. Notes. $13.95. "This book is about fast food‚ the values it embodies‚ and the world it has made‚" writes Eric Schlosser in the introduction of his book‚ Fast Food Nation. His argument against fast food is based on the premise that "the real price never appears on the menu." The "real price‚" according to Schlosser‚ ranges from obliterating small business‚ spreading pathogenic
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There are different ways to tell the difference between a real friend and a fake friend. Some qualities in a good friend are they are trust worthy‚ they listen to your thoughts‚ concerns and issues‚ and you can tell them stuff without them judging you. If someone doesn’t always use these traits it doesn’t make them a “bad friend”‚ people make mistakes and as people ourselves we should forgive and forget because one of these days were going to mess up too‚ it happens to all of us‚ when we mess up
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Fast Food Nation By: Eric Schlosser (Logos) Eric Schlosser clearly is no fan of fast food. Schlosser argues that fast food chains are a major factor in causing obesity and ill health of Americans. To support his arguments against the fast food industry‚ the author‚ Mr. Eric Schlosser‚ spent over two years traveling around the world researching. Schlosser’s main point throughout the book would be that fast food giants have negatively impacted American culture‚ and has contributed to urban sprawl
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