Targeting the Global Youth A Report 10th January 2008 Table of Content 1. Introduction 2. Cross-border Segmentation 1 1 3. The Global Youth 2 3.1 Global Youth Culture 3.2 Youth as a global segment • • • Identification Accessibility Profitability 2 4 4 6 7 8 3.3 Problems of researching and defining 4. The Global Youth Market 4.1 Opportunities in terms of product and marketing strategy 4.2 Problems and limitations to market such a large segment 9 9 10 5. Company example: Red Bull
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SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group Strengths * Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%‚ Europe 13‚8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year‚ objective to sell 320‚000 cars
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Marketing Strategy China Airlines on Guam CASE SYNOPSIS: This is a case study about how a foreign carrier‚ China Airlines‚ adapts it strategy competing in the Guam-based airline industry. The case traces the company’s history on Guam from setting up its regular flight schedule between Guam and Taipei‚ through a pricing competition with its main competitor Continental Micronesia‚ to today where it occupies the sole market share of flights between these locations. In addition‚ the
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attoVishnu‚ China is a bigger threat than pakistan. I am not speaking about military strength‚ I am speaking about economic strength. China as all the ability to take all our business‚ services away from us. In the future‚ it can stand as a big challenge when it comes to outsourcing and other IT / ITeS services there by completely paralyzing our economy through problems like unemployment etc; China..it can also challange USA‚ ..India will be peanuts. pakistan...both equally match...so
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Classical China and India Comparisons The political developments of Classical China and India were similar in how they expanded their territory‚ but were different in ways they governed their territory‚ as well as their attitudes towards religious freedom. Within Classical Indian and Chinese civilizations‚ they both began with expansions due to military conquests. The Mauryan rulers depended heavily on their large armies‚ more so than the Guptas. They used their large armies to forcefully
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FDI Defined FDI refers to the investment made by a foreign individual or company in productive capacity of another country for example‚ the purchase or construction of a factory. FDI also refers to the purchase of a controlling interest in existing operations and businesses (known as mergers and acquisitions). Multinational firms seeking to tap natural resources‚ access lucrative or emerging markets‚ and keep production costs down by accessing low-wage labour pools in developing countries are
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The Lifestyles of Different Social Classes in Classical India and China Classical China and India both had very defined social structures made up of peasants‚ merchants‚ and elites. The lifestyles of these classes shared some similarities and differences between the two societies. Each level’s role was affected by their civilization’s religion‚ government‚ and economy. The variations of jobs and wealth in this hierarchy also resulted in a varying levels of respect and prestige. Peasants are perhaps
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ancient and prosperous civilization appeared long ago， They are the ancient Egyptian civilization‚ Sumerian civilization‚ ancient India and Chinese.The four civilizations have the same points and different points.In my opiniom‚the same point is the key to make a civilization in this time. First ‚they all lived near water.Sumerian near the Euphrates，India have Ganges River‚China have yellow river and Egypt have Nile.Water is the most important thing‚whether ancient or modern.With fixed water‚ people can
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beliefs have affected China and India? The answer is most likely no because that is not what everyone is always thinking about. Most would think that beliefs did not affect a region‚ when it really had a major influence on whether it would be one to follow or not. That is what a majority of people thought when they decided which belief system was better to follow. India and China both had many systems and processes that led to their success and downfalls from 600 BCE to 600 CE‚ India led a region that
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Globalization and Freedom in India and Mainland China Throughout the novel “The White Tiger” by Indian writer‚ Aravind Adiga and the short story “ After Cowboy Chicken Came to Town” by Chinese writer‚ Han Jin. Both mention about how globalization‚ the process of international integration arising from interchange of worldviews‚ products‚ and other aspects of culture‚ influences India and Mainland China. One of the plots in Adiga’s novel is Ashok and Balram moved to Gurgaon instead of going back
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