YOUTH CONSUMERISM ABSTRACT : “The future is not in the sun‚ moon‚ stars or other planets‚ it’s in our youth.” Thought by thought‚ action by action they are the pioneers sculpting future of our country. Youth remain no longer conservative but they are swept by the changes in globalization. Kites rise not with‚ but against the wind and the youth in India are responsible for the unparallel growth in economy‚ bringing about unpredicted changes and have put India as the drives of the change in the
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India Demographics Profile 2013 Home > Factbook > Countries > India Population | 1‚205‚073‚612 (July 2012 est.) | Age structure | 0-14 years: 29.3% (male 187‚386‚162/female 165‚345‚284) 15-24 years: 18.2% (male 116‚019‚042/female 103‚660‚359) 25-54 years: 40.2% (male 249‚017‚538/female 235‚042‚251) 55-64 years: 6.8% (male 41‚035‚270/female 40‚449‚880) 65 years and over: 5.6% (male 31‚892‚823/female 35‚225‚003) (2012 est.) | Median age | total: 26.5 years male: 25.9 years
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MSc EXECUTIVE LEADERSHIP: STRATEGIC MARKETING ASSIGNMENT NAME: GROUP: Marketing Plan For a New Launched Drink in China * Executive Summary We are a company dealing with beverage business worldwide and we are going to explore new market in China. For this reason‚ we are going to make a marketing plan for a newly developed drink in the local market. The marketing plan is comprised by 5 parts. After giving brief introduction of the local market‚ we will make a SWOT analysis
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Summary In this report‚ it first analyzed the development of rice wine industry in China‚ then it discussed the rice wine industry in the capital market‚ next it carried out the SWOT analysis of Shaoxing rice wine‚ finally it explored the 4P’s marketing strategies of Shaoxing rice wine. Through the analysis‚ it has been found that the Shaoxing rice wine has a huge market potential. In the aspect of marketing strategies‚ it should focus on the high price market‚ and the northern market and rural
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A- Questionnaire | 28 | Background Mobile Number Portability (MNP) became operational in India on 20th January 2011. Many customers ‚ who were not satisfied with the current mobile operator but were persisting because of the Mobile number‚ were finally relieved.MNP presents a number of new challenges and opportunities for marketers and brand managers to maintain and garner greater share of the youth market. One of the biggest challenges for the them will be to retain the existing customers.
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Youth Tourism Introduction Young people travel inside the country and abroad on holiday‚ to visit friends‚ to study‚ to understand various cultures as well as for adventure and relaxation. Psychologists look upon youth travel as part of their transition to adulthood. Domestic youth travel is regarded as an extension of the education process familiarizing young people with their country. There is no widely accepted definition of the youth travel market segment. This lack
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A look at the world media landscape for children and youth immediately presents two opposing themes: opportunities and risks. For example‚ globalization of media brings opportunities to broaden children’s outlooks and provide more equal access to information‚ but it also threatens cultural identification and values. Technological advances bring the promise of new skills and greater youth participation in society‚ but also increase the risk of child exploitation and informational divides. There
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Uganda Population Pyramid for 2020 Predicted age and sex distribution for the year 2020: Advantages of Youth Population (Once they reach the age of 20 yrs.+) : * A large youth population in emerging economies represents a significant economic resource since a young working population can drive economic growth and offset the social costs of an ageing population. Between 2010-2030‚ India will add 241 Million people in working-age population ( that means the children who are currently in the
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The Power of Youth in Creating “Corruption Free India” The essay is a study of role of youth to make country a corruption free nation. It is an effort to give concrete view point on the power of the integrated youth of nation who are future of the country and whose efforts are decisive for country’s progress. INTRODUCTION It is a no brainer that Corruption in India is at its rampant best. There is not one section of the society that is spared from it. Recent examples like CWG‚ 2G and
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burgers‚ chicken products‚ French fries‚ break fast‚ salads‚ shakes‚ soft drinks and desserts. McDonald India - a subsidiary of McDonald USA‚ is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the western operations in India. The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point
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