it is already being considered a ‘serious challenge’ which makes H&M questions the sustainability of the formula at hand. Using strategic management topics we can further discuss this issue. To begin the PESTEL Framework can be used in relation to strategic management and H&M. By using PESTEL we can categories environmental factors into specific key types‚ which are political‚ economic‚ social‚ technological‚ ecological and legal. These will help us to explain that environmental factors do not
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http://rapidbi.com/created/the-pestle-analysis-tool/ PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive – add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. PEST/
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CONTENT I. INTRODUCTION ……………………………………………………………………3 II. THE CHANGING LIFE IN DIGITAL AGE………………………………………3 1. WHAT IS DIGITAL AGE?................................................................................3 2. PESTEL IMPACTS…………………………………………………………….4 2.1 POLITICAL AND LEGAL………………………………………………..4 2.2 ECONOMIC………………………………………………………………..5 2.3 SOCIO-CULTURAL……………………………………………………….5 2.4 TECHNOLOGICAL AND ENVIRONMENTAL………………………...5 III. MARKETING IN DIGITAL AGE…………………………………………………….5 1. DIGITAL
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[pic] [pic] [pic] Lecturer: Dr Eric Kuan Student Name: Ng Chee Kng Mike Student ID: 06027964 Batch No: BBME1 0639A [pic] Content Page | |Page No | |Acknowledgements |4 | |
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MAR009-6 MARKETING ASSESSMENT 2 GROUP REPORT MARKETING PLAN AND STRATEGY FOR VIKING iMow "[ENTER THE COMPANY AND PRODUCT NAME HERE]" Written and Submitted by: "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" "[ENTER YOUR ID NUMBER AND NAME HERE]" SUBMISSION DATE: 23rd JUNE 2014 Table of Content
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BUS 488 Strategy Question 1 Evaluate the external environment in which H & M operates in. PESTEL Analysis PESTEL Analysis Positive Negative Politics factors: Economic factors Poor economic situation in 2011 further intensified by increased competition X Margins started to erode due to increased cotton prices and rising production costs in Asia X Social factors. H&M ’s strategy recruit local people wherever it opens a new store
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Background 2. Environmental Analysis (Current Markets) i. Microenvironment (Porter’s 5 Forces) 3 ii. PESTEL of Koyo Jeans (Currents Markets) 3 iii. Internal Factors 4 iv. Lifecycle Analysis – Current Markets 5 v. SWOT/TOWS Analysis 5 3. External Analysis (New Markets) i. Microenvironment (Porter’s 5 Forces) 6 ii. PESTEL of Koyo Jeans (New Markets) 7 iii. Lifecycle Analysis (New Markets) 8 iv. Opportunities & Threats (New Markets) 9
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3 years with market share over 25%. And now‚ Utip would like to be superior than before. This project will provide you the important analysis. Firstly‚ situational analysis which will emphasis on market analysis to remind you the target market‚ PESTEL and specific area we would like to access. Competitive analysis also presents you how competition is in this market and also the competitors’ directions. SWOT is included in this part also to analyze internal and external factors. Secondly‚ market
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Cambodian Center for Education (CCE) is a start-up project established to provide primary education to children at Kien Svay district‚ Kandal province‚ Cambodia‚ so that they can equitably access to the educational service with high quality. The original idea to initiate this project is to partly contribute human capital development with ability and ethics to the country and to better the living standard of teachers at the community. This business will not only be a contribution to reach the target
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Table of Contents 1. Introduction 2. PESTEL Analysis 2.1. Political Analysis 2.2. Economic Analysis 2.3. Social Analysis 2.4. Technological Analysis 2.5. Environmental Analysis 2.6. Legal Analysis 3. Porter’s 5 Forces Analysis 3.1. Threat of New Entrants 3.2. Threat of Substitutes 3.3. Bargaining Power of Suppliers 3.4. Bargaining Power of Customers 3.5. Competitive Rivalry 4. Four Strategic Recommendations 4.1. Diversification Type 4.2. Diversification Process 4.3. Differentiation
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