L’ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms‚ using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely‚ all historical data are expressed in current terms; inflationary effects are taken into account. Beauty and Personal Care Baby and ChildSpecific Products
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Part 1 – Creating a SWOT Analysis for a Company. A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal SWOT analysis where you would focus on your strengths‚ weaknesses‚ opportunities‚ and threats but instead you perform the SWOT on a company. Strengths and weaknesses are internal factors. For example: A strength for a business could be: a new‚ innovative product or service location of your business quality processes and procedures
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Have you ever wondered what is the story behind products and cosmetics? Well‚ today you are going to find out what happens. Animals testing is a very favored way to test to see if a product or cosmetic works how it is supposed to on humans. Over 100 million animals die each year because of animal testing alone‚ the animals are burned‚ crippled‚ poisoned‚ and abused. This sounds like a cruel thing that should not be legal‚ but it totally is. In only 50 experiments‚ about 12‚000 animals have to
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Through it all‚ the focus has to be on the core consumers—educated‚ youthful-spirited young women. These are the challenges facing Stila Cosmetics‚ a relatively small but growing company in Glendale‚ CA. If that weren’t enough‚ Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward‚ eco-friendly packaging. Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which
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Lush Cosmetics is a brilliant company with a lot of new ideas and most of Lush products are handmade and marked by the producer (Lush‚ 2014). Nowadays‚ Lush become very popular around the world developing steadily. However‚ Lush still has a couple of problems to improve after researching described by 4Ps. To be clearer‚ Lush will be compared with the some famous British cosmetics company The Body Shop (The Body Shop‚ 2014). Compared with The Body Shop‚ Lush does not have enough type of skincare
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CASE STUDY OF ESPOIR COSMETICS INTRODUCTION Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm‚ and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry‚ whose key success factors and industry structure
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have the right to repatriate capital and profits at the current rate of exchange and no previous permits are required. Additionally‚ manufacturers must register all cosmetics locally produced with the National Agency of Drug and Food Control (Indonesian acronym BPOM). The producers must comply with the criteria for registered cosmetics regarding the safety‚ quality‚ packaging‚ and labelling of the products. 2.3. Economic
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6. Strengths‚ Weaknesses‚ Opportunities and Threats STRENGTHS • Percentage penetration of fragrances and some cosmetics‚ particularly lipstick‚ is high. • Many women use more than one fragrance. • There is a high brand loyalty but a willingness to try new products. • The leading competitors are huge multinationals with the necessary resources to spend on research‚ development and advertising. • Either from vanity or insecurity‚ many consumers readily succumb
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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Question 1 2008 Variable manufacturing cost as a percentage of selling price Product (Variable manufacturing cost/WSP Production) Mark up Lipstick 16.8/21 80% (21/16.8)-1 25% Nail polish 10.5/15 70% (15/10.5)-1 43% Creams 2.8/5.6 50% (5.6/2.8)-1 100% 2010 Product Lipstick 15.3/18 85% (18/15.3)-1 18% Nail polish 9.3/11.6 80% (11.6/9.3)-1 25% Creams 3.3/6.6 50% (6.6/3.3)+1 100% *Note that these calculations are done for goods produced in the year in question
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