Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
Premium Uttarakhand Brand City
Financial Analysis of General Motors and Ford Motor Company FNCE442 Advanced Finance (FN) Professor: Due date: June 01‚ 2009 Table of Contents Executive Summary 3 Introduction 4 Porter Five Forces Analysis Model 5 Competitive rivalry within the industry 5 Barriers to Entry 6 Threats of Substitutes and Complements 6 Bargaining Power of Customers 6 Bargaining Power of Suppliers 7 SWOT Analysis 7 GM SWOT Analysis 7 Strengths 7 Weaknesses
Premium Automotive industry General Motors
economic progress. This project paper examines the operational and financial numbers resulting from the company’s global sales reach. This paper reviews the publically available corporate financial results for the last decade. This financial data review will be expanded to incorporate how operating and investing activities and results have also impact the Caterpillar bottom line. The paper will conclude with a short summary analysis providing team conclusions to whether the Caterpillar company is
Premium Cash flow Free cash flow
Brand Comparisons | Student Number:1208923 | Name: Tuo Chen | Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Part one: Bentley Motors & Rolls-Royce Motors Both Bentley and Rolls-Royce is the best hand-made luxury car‚ British manufacturer and they all have the Royal Blood. The reason why I choose these brands to compare is they divided to two companies from 2003. In 1998 to 2002‚ these two
Premium Bentley BMW Volkswagen Group
the need-to-know marketing ideas and insights that help build brands and increase sales. Sign up for free Brandeo Newsletter Top of Form Get Email‚ Twitter or IM Updates See sample newsletter Bottom of Form Recent blog posts Video: St.Patrick’s Ad With Kinda Creepy Interpretation of "When Irish Eyes are Smiling" Are QR Codes a Fad? RadioShack Recommits to Core Customers: Do-It-Yourselfers Krispy Kreme Takes Hands-Off Approach to Brand Building Retail Trends: How the World Shops Online
Premium Brand Brand management
Brown-Forman Corporation Case Analysis The Company George Garvin Brown‚ a pharmaceutical salesman who had the idea to serve bourbon in sealable glass bottles‚ originally founded company in 1870. The brand that George started was originally known as Old Forester Kentucky Straight Bourbon Whiskey‚ which became America’s first bottled bourbons‚ remains one of the best selling brands 140 years later. The company has expanded however; the Brown’s have stayed with the firm for five generations
Premium Balance sheet
Corporation Financial position analysis Authors: Engels Evgeny Narinyani Anton Paus Yanis Polikarkin Alexey Ushakov Denis Uskova Natalia Valishev Timur Group F31A Content Business Overview 5 Brief Historical Data 5 Products 6 Components 6 Platforms 6 Additional Product Offerings 6 Products and Percentage of Revenue 7 Other Products: 7 Research and Development 8 Sales structure 8 Marketing 8 Competition 9 Competitors and Market Shares 10 Financial Analysis 11 Financial Statements
Premium Management Internet United States
III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
Premium Nike, Inc. Athletic shoe
Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
Premium Marketing Brand
AC1010 SPORTS DIRECT INTERNATIONAL PLC. Table of Contents 1.0 Overview………………………………………………………………………………….3 2.0 Company Background………………………………………………………..………….3 3.0 Performance during the last 5 years…………………………………………………….3 4.0 Ratios Analysis……………………………………………………………………………4 * 4.1 Earning per Share Ratio…………………………………………………..4 * 4.2 Quick Ratio……………………………………………………………….5 * 4.3 Current Ratio……………………………………………………………..6 * 4.4 ROCE Ratio………………………………………………………..……..6 5.0
Premium Ratio Board of directors Financial ratio