Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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7-Up : The uncola. ABN AMRO Bank : Making More Possible Accenture : High Performance. Delivered Ace Hardware : Ace is the place with the helpful hardware man. Acura : The road will never be the same. Adobe : Better by Adobe. Adobe : Simplicity at work. Better by adobe. Aflac : Ask about it at work. AIG : We know money. AIG or American International Group Insurance Company : We know Money Air Canada : A breath of Fresh Air Ajax : Stronger than dirt. Alka-Seltzer
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is evolving rapidly. It is a parable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at rapid speed. It is agreeable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in malls‚ markets and stores. With radically changing fashion and retail industry‚ the Indian consumers are facing considerable transformation. With an increase income levels
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<University> Research Proposal Paper by <Your Name> 26th August 2014 <Lecturer’s Name and Course Number> Does Height Affect Depression in Individuals? Abstract Many theories have that depression has evolved as an adaptation to adversity or defeat thus predictions stemming from these models is that individual attributes associated with defeat in a given social environment could be risk factors for depression. We hypothesize here that in individuals in today ’s society where
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Jason Y. Shah I used to spend endless nights wide-eyed‚ anxiously dreading a high school life teeming with harsh peers and hollow hallways‚ immersed in a cold atmosphere eternally void of familiarity’s warm embrace. I’ll admit that this is not a hopeful vision; nevertheless‚ I certainly risked accepting this ugly reality when I supported my family’s decision to uproot itself and move from new Jersey to Florida after my freshman year. Somewhat fexible‚ my parents gave me a signifcant voice in
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The Value of Brands White Paper White Paper: The Value of Brands: Evaluating Heineken’s Global Branding Strategy Tim Glowa July 31‚ 2002 Tim Glowa is President of North Country Research Inc.‚ (www.ncResearch.com) a Calgary based strategic marketing science company. He can be reached via email at Tim@Glowa.ca © 2002 Tim Glowa July 31‚ 2002 © 2002 Tim Glowa -1- The Value of Brands White Paper Table of Contents Abstract ............................................
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Midterm Paper: What role do brands (or ingredient brands) play in business markets? 12/03/12 Branding has always been more acknowledged in consumer markets than in business markets. The latter has not received much attention in terms of the influence of brands on decision-making process because of the complexity of its environment. In B2C‚ products are more standardized‚ mass marketing is used and the relationship between buyer and seller is impersonal
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Harvard Business Review Reflection Course name: Introduction to International Business Group number: 7 Lecturer: Dr. M.M. Wilhelm Date of submission: 14th of November 2012 Subject matter: How to win in emerging markets: Lessons from Japan written by Shigeki Ichii‚ Susumu Hattori and David Michael was published in the Harvard Business Review of May 2012. The article is about the fact that big firms like Sony‚ Toyota and Honda were big exporters to developed countries the last decades. But
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become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local brand they also feel proud of this brand--- Padini. Thus‚ Padini
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The problem faced by Harvard executives at Harvard Real Estate Services was how to achieve the business objective of increasing the volume of graduate students who rent Harvard houses over private homes by 40%. The Harvard Real Estate Services (HRES) team wanted to know how their development of new student housing property that is at the designing stage‚ better appeal to Harvard students‚ and help attain the goal of obtaining their residency. For this purpose a marketing research was conducted with
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