An Introduction to Middlesex by Jeffrey Eugenides “I was born twice; first‚ as a baby girl… and then again‚ as a teenage boy.” (Middlesex‚ 3) From just its opening line‚ Jeffrey Eugenides’s sophomore novel‚ Middlesex‚ provides an interesting paradox. The book’s title instantly suggests a biological ‘in-between’ of literally being of a middle-sex‚ whereas the opening line introduces the issues of gender‚ birth and self as a binary of being one or the other. This juxtaposition poses an intriguing
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Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
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Intro to Comparative Politics In "War and the State in Africa‚" Jeffrey Herbst states that "…it should be recognized that there is very little evidence that African countries‚ or many others in the Third World‚ will be able to find peaceful ways to strengthen the state and develop national identities." Do you agree with Herbst’s argument? Why? Lei Zhang Professor Dickson 2/10/2011 � Although African countries are facing many severe problems including weak national identities and limited
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Consumer perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First‚ the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second‚ the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third‚ they want to find out whether store patronage
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Introduction Frutika Juice is the juice brand of AFBL‚ recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. The history of Akij Group stretches back to later part of the forties. In its infancy‚ the Group started in humble way with jute trading which was
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Jeffrey Dahmer was a psychotic serial killer from Milwaukie‚ Wisconsin. Dahmer was also referred to as the Milwaukee Cannibal. From 1978 to 1991 Dahmer killed 17 men. He was found guilty later of murder‚ rape‚ necrophilia‚ and cannibalism. When Dahmer was young his home life was very hard. Some believe his home life‚ as a child‚ could be the reason he turned out the way he did. As a child Dahmer never got much attention. His mother was always sick so she got most of the attention that should
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The book Middlesex‚ written by Jeffrey Eugenides‚ is an intriguing and unique read. This book brings up many subjects that people avoid talking about that are connected to human sexuality. Relationships‚ cultural background‚ and sexual orientation are a few important topics that are mentioned in the book that can relate to human sexuality. Human sexuality is filled with subjects that can easily effect our day to day lives and it drastically impacted the story in Middlesex. A relationship can be
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1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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where one resides. According to the Merriam - Webster dictionary‚ a home is “the place where someone lives or originally comes from: the place to which you feel most strongly attached.” In the books Housekeeping by Marilynne Robinson and Middlesex by Jeffrey Eugenides‚ home is an important aspect of the characters lives. Housekeeping is about a girl named Ruth who lives in an isolated town called Fingerbone. She grows up there with her younger sister Lucille and at the age of six‚ her mother abandons
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