performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚ (here the communication process from the marketing department in association to increasing the productivity of
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Company’s Profile Harland Sanders was born in 1890 and raised on a farm outside Henryville‚ Indiana. His father died when he was five years old‚ forcing his mother to work at a canning plant‚ and leaving her eldest son to care for his two younger siblings. After he reached seven years of age‚ his mother taught him how to cook. After leaving the family home at the age of 12‚ Sanders passed through several professions‚ with mixed success. In 1930‚ he took over a Shell filling station on U.S. Route
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use Facebook and Youtube as a potential strategy in crisis management‚ on the grounds that both of these are the online networking and it is the most valuable to pass on the message to their intended interest group keeping in mind the end goal to unravel the emergency circumstance. In innovation age‚ the greater part of the general population is expanding using online networking as a discussion to express their disappointment with brands specifically‚ and the news which transfer to online networking
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Case Study 2 Introduction KFC China is a quick service restaurant that’s has dominated the local fast-food market. Marketing has significantly contributed to its success. This report covers KFC-China’s current localized marketing strategy consisting of product‚ promotion price and placement strategies. It will also discuss the potential issues that may affect business operations in the near future‚ these include; increasing costs‚ emerging seniors market‚ economic slowdown and supplier issues
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Pizza Hut strategic plan Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza Hut’s strengths‚ weaknesses‚ opportunities‚ and threats so that these factors can be taken into consideration in deciding whether
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Why did Pizza Hut Quit Franchise Team 9 1. Introduction: In 1993‚ Pizza Hut made a 10-year agency contract with Hong Kong’s famous agent‚ Jardine Matheson. It gave power of agency and its market expansion business in southern part of China to Jardine‚ which became the only agent of Pizza Hut in China. And from then on‚ Pizza Hut went on a hard way of expansion. However‚ in late May‚ 2004‚ Yum Brands declared that they had taken back the management and administrative powers of all 130 branch
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MARKETING REPORT SWOT ANALYSIS OF KFC Executive summary: Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world(Teampaperwarehouse.com‚2014‚2014). Approximately half of KFC’s worldwide restaurant businesses are owned and operated by independent businessmen and women‚ KFC franchisees(George L‚Paugh III‚studymode.com‚2011). Today KFC is the leading fast food chain and has
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Kentucky Fried Chicken Four P¶s of Marketing mix. Introduction KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC is a brand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken
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Times‚ 2010. Donovan ‚ R. Michael (2005). Effective Supply Chain Management (Movahedi et al.‚ 2009‚ defining supply chain management‚ evolution of supply chain studies Lambert‚ 2008) mentioned by Cooper et. al.‚ 1997 Enclyclopedia of e-commerce (2009)‚ definition of supply chain management 2007 – Springer; J Oleskow‚ M Fertsch‚ P Golinska‚ data mining as the efficient tool for the effective supply chain integration LIU.‚F; study and explore the supply chain base on CRM‚ 10 Mar 2011 Tseng‚ D
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CASE STUDY: KFC in China Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality‚ service and cleanliness (QSC)represents the most critical success factors to KFC’s global success. Throughout its 35-year history‚ the company has gone through several stages and has
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