Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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A mission statement is a statement of the purpose of a company‚ organization or person‚ its reason for existing. The mission statement should guide the actions of the organization‚ spell out its overall goal‚ provide a path‚ and guide decision-making. It provides "the framework or context within which the company’s strategies are formulated." It’s like a goal for what the company wants to do for the world. [1] Contents[edit] Effective mission statements start by cogently articulating the organization’s
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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The theme of this Contest was "My Vision for the Future." It has been a cruel world lately‚ where everyone fights for nonsense‚ no one is satisfied and the good are lost in the world’s complicated maze. Therefore‚ a lot of efforts try to change the world’s system and create a better view of life in the minds of all the new yauld generations‚ to replace the ugly picture of the world with a new one that would encourage them to go on. Hope lies in the generations that will grow up someday‚ when
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An analysis of the Yum chums series of advertisements created by McDonalds. In my coursework I will be analysing adverts made by McDonalds and the techniques that it uses to attract children and make them want to go to McDonalds or to send the message through the advert to be healthy and active‚ how McDonalds use their adverts to appeal to kids. Following an outbreak of media attention‚ in August 2004‚ McDonalds launched a series of educational cartoon characters‚ the Yum Chums‚ to promote balanced
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MY VISIONS FOR INDIA- A.P.J.ABDUL KALAM. SHORT ANSWERS:- 1. After 3000 years of oppression what have we not done? After 3000 years of oppression by various invaders like the British‚ the French and Turks we have not conquered any of their nations. We did not grab their land‚ their culture and their history. It is because we respect the freedom of others. 2. What was kalam’s second vision? Kalam’s second vision for India is development. We have been a ‘developing nation’ since our independence
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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In the book‚ “Alia’s Mission”‚ Mark Stamaty introduces Alia Baker‚ a woman who loves books. As the librarian in the Central Library of Basra‚ Iraq‚ Alicia loves her job. Books have taught Alia a lot of important things. As the Iraq war rages near the library‚ ALia becomes worried for her books. Alia wants to save the books from any damage. She talks to the government official‚ but her request was denied. “But all those books could be destroyed! All the records of out culture‚ our history...” (pg
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Jefferson and his Vision Guided by his fervent and unwavering commitment to reason and the principles of natural law and natural rights‚ Thomas Jefferson crafted his own unique political and social vision for the United States of America which‚ excluding a few notable omissions‚ has survived to become an important contribution to the cornerstone of American democracy. His vision was of an agrarian and populist nation of citizens with access to general and widespread education‚ whose rulers are
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