Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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EXECUTIVE SUMMARY Tawfik Jelassi in his book Strategies for e Business defined as the use of electronic means to perform an organisation’s business. It’s a development in the e Commerce deals with online sales‚online payment‚ Online Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Dogfight over Europe: Ryannair Dogfight over Europe: Ryannair 1- What’s your assessment of Ryanair’s launch strategy? Nowadays‚ the strategy of the airlines companies it’s easier to understand than before. What we want to say is that‚ at the beginning‚ the governments supported the Airlines; ant hey had the monopole of the flies. So they can fix the price but they could also fix the service that they were going to present to the customers. As we see in the
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Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had
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Air Pollution Air pollution in Egypt is a real‚ harmful and serious problem. It is caused by a wide variety of things. From these causes is the great amount of smoke that come from chimneys of factories that were built near the cities as it release great amount of harmful‚ poisonous‚ black smoke which is quickly spread in the air and change its color into black. Also the black color of car exhaust has a serious‚ bad effect on human’s respiration and which unfortunately we breeze it daily as we
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Mission 3. Vision 4. Key Strategies 5. Business Model 6. PEST Analysis 7. Porter 5 Forces CONTENT LIST 8. SWOT Analysis 9. Competitive Advantage of Air Asia 10. Major Challenges 11. Value Chain Analysis 12. Air Asia Vs. Air Asia X 13. Air Asia’s Future 14. Recommendations Conclusion PA M CO Y N P O R F E L I • Established in 1993 and commenced operation on 18 Nov‚ 1996. • 2 Dec‚ 2001‚ it was purchased by former Time warner executive Tony Fernandez’s company Tune Air Sdn Bhd from ownership
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low returns‚ bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease‚ short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006‚ the traffic of air travel has been growing rapidly‚ which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales. Air France took those opportunities by providing online services
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[pic] ASSUMPTION UNIVERSITY A TERM REPROT OF NOK AIR FOR MKT4730 MARKETING MANAGEMENT Section: 901 SUBMITTE TO A. WARISARA BY Group: BIG BIRD | | | | | |Name |ID |E-mail |Telephone | |Varin P. |4814799 |aisunnykrab@hotmail
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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