Research in Motion’s Blackberry Storm Case Study #1 Presented by Simona Antolak‚ Lianne Hung‚ Adrian Ver‚ Michelle Noble‚ Meghan Hardy and Dexter Holmes. SLAMM’D Inc. Set D 10/22/2009 Problem: What product strategies should Research in Motion use to differentiate the Blackberry Storm from the competition to increase sales? Facts relating to the case: Who: Research in motion‚ the developers of Blackberry. Mike Lazaridis‚ Doug Fregin and Mike Barnstijn. When: Sales
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or $0.37 per share diluted Shipments of BlackBerry smartphones were 7.8 million and shipments of BlackBerry PlayBook tablets were approximately 260‚000 BlackBerry 10 smartphone launch now scheduled for Q1 of calendar 2013 Restructuring efforts underway that will include a workforce reduction of approximately 5‚000 employees as part of RIM’s efforts to realize over $1 billion in cost savings‚ based on RIM’s Q4 FY2012 run rate Launched World Tour BlackBerry Jam developer sessions in 23 countries resulting
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there are some aspects discussed in the paper regarding when a firm should accept a project and when to reject. Systematic risk will be also discussed in the paper concerning their target market and how risky is that. Finally‚ the approach that BlackBerry took into consideration to overcome their risk. Discussion: All companies’ assets are financed by either equity or debt. The equity is the amount of fund that contributed by the shareholders. The debt is the amount of money that the company borrowed
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standardization and compatibility are important‚ maintaining the integrity of the core product is absolutely essential‚ and external development can put it at risk (Schilling‚ 2011‚ p. 205 Ebook).” The focus of this paper is about the history of BlackBerry‚ formerly known as Research in Motion (RIM). Research in Motion (RIM)‚ was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company
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still a distant No. 2 in this category‚ Blackberry Valley Organic Jam is gaining on Appleberry. Appleberry had $39‚466‚000 in sales last year‚ while Blackberry had only $16‚301‚000‚ but that was 11 percent higher than its 2008 sales. Organic jams and jellies are important to marketers because they appeal to health-conscious consumers and have a fresh taste that many consider superior to traditional fruit spreads. Appleberry Farm has been put on notice. Blackberry Valley Jam’s move up came despite lower
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poems I am discussing are called Mid-Term Break and Blackberry-Picking by Seamus Heaney. The first poem‚ Mid-Term Break is about the persona’s grief about his younger brother who was tragically killed in a car accident. In this poem‚ the persona tells us about the environment and his feeling about the saddest incident that has happened in the family. The second poem‚ Blackberry-Picking is about the enjoyment of the persona picking blackberries during summer but at the end of the poem the persona
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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RIM: Software Upgrade Caused BlackBerry Failure By: Wayne Rash Updated: The Company says the shutdown that stopped e-mail service to BlackBerry users resulted from a software upgrade that went awry. BlackBerry maker Research in Motion announced late April 19 that it has determined the apparent cause of the shutdown that stopped e-mail service to BlackBerry users throughout North America earlier in the week. According to a statement from the Waterloo‚ Ontario-based company‚ the shutdown
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□ Cherry Mobile □ Motorola □ MyPhone □ BlackBerry □ Lenovo □ HTC
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to time-sensitive information‚ including email‚ phone‚ Instant Messaging (IM)‚ short message service (SMS) messaging‚ Global Positioning System (GPS)‚ Internet and intranet-based applications. RIM is known primarily as the maker and provider of Blackberry wireless devices and e-mail services. It can provide users with a wireless extension of their work and personal email accounts‚ including Microsoft Outlook‚ IBM Lotus Notes‚ Novell GroupWise and many
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