Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: A. Company Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People
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differences in buying habit‚ differences in the way of good or service is used and different motives for buying. These make Segmentation is necessary. Market Segmentation allows managers to visualize their prospective customer in designing a (Marketing Mix). Concentrate their resources on only one or a few market segments. A. Geography HSBC has many branches in Hong Kong. The customers can find the HSBC branches near their working place and living place easily. In business area such as Central
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Syllabus School of Business MKT/421 Version 12 Marketing Copyright © 2011‚ 2009‚ 2008‚ 2005‚ 2004‚ 2003‚ 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior‚ the identification of marketing variables‚ the development and use of marketing strategies‚ and the discussion of international marketing
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Assessment activity 1 1.1 In conducting research on behalf of your organization or for a client organization‚ what factors could influence the choice of sources used? The intention of the research and also the types of products and services. 1.2 Why can data and information cross-checks and cross-references be necessary when doing research? It is important not to rely on a single piece of information if you can avoid it‚ so also look for corroborating evidence unless the source is absolutely
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1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future
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and Public Relations GENERAL CONTENT: Multiple-Choice Questions 1. A company’s total marketing communications mix consists of a special blend of advertising‚ sales promotion‚ public relations‚ personal selling‚ and directmarketing tools that the company uses to pursue its advertising and marketing objectives. This is also called _____. direct marketing integrated marketing promotional mix competitive marketing target marketing (Answer: c; p. 363; Challenging) _____ is the nation’s largest advertiser
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Course Syllabus MKT/421 Version 12 1 Syllabus School of Business MKT/421 Version 12 Marketing Copyright © 2011‚ 2009‚ 2008‚ 2005‚ 2004‚ 2003‚ 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior‚ the identification of marketing variables‚ the development and use of marketing strategies‚ and
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I. PROPOSE SEGMENTATION CRITERIA TO BE USED FOR NELSON’S CORN IN CUP IN DIFFERENT MARKETS According to Etxal (2005) Marketing Segmentation is identifiable group of individuals‚ families‚ firms‚ organizations‚ sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer. In specific‚ we can slightly understand market segmentation is a process of dividing the whole customers into two or more
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Michelle Young MKT 568 2/5/2015 McDonald’s and Obesity 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely‚ eliminating him from ads
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Introduction Most people tend to buy things that are the latest trend. Brands are a great decision maker when it comes to trend buying. The more popular the brand‚ the more people want to buy that brand. People go for what is familiar as well. If they are familiar with a particular brand then they purchase items of trend‚ usually because they have bought that particular brand before and feel more comfortable buying that type of product of a certain brand. In this day and age‚ the more it cost the
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