Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Blue Nile is an online jewelry retailer that was founded in December 1998 only selling products in the United States‚ with one warehouse facility in Seattle‚ WA. In 2007‚ their e-business expanded to Canada and United Kingdom‚ opening another facility in Dublin‚ servicing Western Europe and the Asia-Pacific
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period (2013-18). Further‚ key players of the online jewelry industry like Blue Nile Inc.‚ Tiffany & Co.‚ Signet Jewelers Limited‚ Zale Corporation‚ Jewelry Television‚ Ross-Simons and Bidz.com are profiled. Geographical Coverage The U.S. China India Company Coverage Blue Nile Inc. Tiffany & Co. Signet Jewelers Limited Zale Corporation Jewelry Television Ross-Simons Bidz.com Executive Summary The jewelry industry is global
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Shauna Brown Marketing Project – Part Two Principals of Marketing Dr. Sarah Williams‚ Instructor October 28‚ 2011 How the Economic Environment Impacts Tiffany & CO Economic environment consists of the totality of economic factors‚ such as employment‚ income‚ inflation‚ interest rates‚ productivity‚ and wealth that influence the buying behavior of consumers and institutions (businessdictionary‚ 2011). Tiffany & Co contributes to the economic growth of the community around them by opening
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Executive Summary 0 Introduction (Sunil) 3 Socio-cultural analysis 3 Economic analysis 3 Product 3 Perceptions held by the intended market 3 Major Problems and Resistances to Product Acceptance 7 The Market 8 Geographical region(s) 8 Connectivity 8 Consumer buying habits 9 Product feature preferences 10 Distribution of the product 11 Advertising 11 Promotion 12 Pricing strategy 12 Competition 12 Competitor’s Products 12
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confronting Blue Nile and other online retail jewelers? Do a five-force analysis to support your answer. The competition among the competing sellers in the industry is strong. Competitors for Blue Nile not only include the online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry chains such as Zale and Tiffany. The competitive force from new
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Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009‚ the U.S. jewelry and watch market was 42% of the worldwide market‚ which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market‚ Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online
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1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. The companies that are competing in this industry are Blue Nile‚ Zales‚ Tiffany ’s‚ Online Jewelry Stores (Diamonds.com‚ etc…)‚ and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also‚ the
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MARKETING PLAN I. Executive summary………………………………………………………………………3 A. History of Tiffany & Co……………………………………………………………....3 II. Current marketing situation ………………………………………………………………7 A. Market overview……………………………………………………………………..7 i. Market demographics and needs…………………………………………….6 ii. Market trends and target market growth…………………………………….10 B. SWOT analysis………………………………………………………………………11 i. Strengths ……………………………………………………………………
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1. How strong are the competitive forces confronting Blue Nile and other online jewelers? Which one of the five competitive forces is the strongest? Do five-forces analysis to support your answer. * Threat of new competition: Barrier to entry is moderate due to high capital requirements for technology and software application needs to ensure a customer/user friendly online purchasing experience. But I believe this will be offset by the industry profitability attractiveness to new competitors
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Strategic Report for Tiffany & Company Harkness Consulting Innovation through Collaboration Jenn Wilcox Scott Damassa Zeeshan Hyder April 14‚ 2007 Table of Contents Executive Summary ………………………………………….. 3 Company History ……………………………………………… 5 Competitive Analysis ………………………………………… 9 Internal Rivalry ………………………………………………….... 9 Entry ……………………………………………………………….... 12 Substitutes and Complements ………………………………. 12 Supplier Power …………………………………………………... 13 Buyer Power ………………………………………............
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