COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Tesco Retail Business Analysis Tesco is one of the largest food retailers in the world‚ operating around 2‚318 stores and employing over 326‚000 people. As well as operating in the UK‚ it has stores in the rest of Europe and Asia. It also provides online services through its subsidiary‚ Tesco.com. The UK is the company ’s largest market operating under four banners: Extra‚ Superstore‚ Metro and Express. Tesco sells approximately 40‚000 food products in its superstores‚ as well as clothing and
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RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX 2 CONCEPTUAL ANALYSIS 3 Summary of Retail Market in India and FDI in Indian Retail 3
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ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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Key Performance Indicators of Retail Sector and its Improvement Opportunities Abstract This paper attempts to track key performance indicators (KPIs) in order to figure out the performance of the Supply Chain in the retail sector. It also focuses on inventory replenishment strategies and capacity utilization in the retail sector. In recent years‚ this sector has spent considerable amount of time and money trying to improve its operations in such a way so as to respond efficiently to customers’
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A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Indian retail presents a great opportunity to the domestic & the foreign investors. On the other hand‚ it also poses a great challenge in terms of customer satisfaction. The purpose of this research work is to compare customers ’ perceptions of two retail formats: Traditional Multi Speciality Stores and Exclusive Showrooms and their purchasing preferences. In addition‚ the paper compares these preferences across demographics. Data were collected through intercept survey in Ajmer city across a range
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Each student prepares one page (single spaced) of written work that states (1) what the retail concept is and (2) why the particular retailer has been chosen‚ that is‚ why the retailer is interesting. Also‚ (3) identify any salient operation issues of note‚ e.g. have a Website‚ but do not conduct e-commerce via this channel and (4) include selected references at the end. This is handed in to the tutor and submitted through Turnitin. Country Road is an Australian based company that operates both
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Theories of Retail Change How Retailers grow‚ develop‚ expand‚ and change • Theories of retail change show patterns in retailing over time… What is useful about looking at the past? Theories of Retail Change Cyclical Environmental Conflict-4 stages Wheel of Retailing Retail Life Cycle Retail Accordion Evolution Theory Institutional Theory • • • • Shock Defensive retreat Acknowledgement Adaptation Marketing man http://www.youtube.com/watch?v=E29A7BK z9B8 Wheel of retailing chart Retail
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