The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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franchisee that allows the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor. Full-line discount store Retailers that offer a broad variety of merchandise‚ limited service‚ and low prices. Hypermarket Large (100‚000-300‚000 square feet) combination food (60-70 percent) and general merchandise (30-40 percent) retailer. North American Industry Classification System (NAICS) Classification of retail firms into a hierarchical set of six-digit
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REVERSE LOGISTICS: CHALLENGES AND ISSUES FACED BY THE MAJOR RETAIL PLAYERS IN THE UK. INTRODUCTION: “In the sweat of your face you shall eat bread till you return to the ground‚ for out of it you were taken; For dust you are‚ And to dust you shall return.” Genesis 3:19. Effective and efficient management of product returns is an intriguing practical and research question. Growing green concerns and advancement of reverse logistics (RL) concepts and practices make it all the more relevant
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1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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Retail Glossary 2/10 Net 30: 2% is the discount rate if payment is made within ten days. Otherwise‚ payment is due in 30 days. 3/10 ROG: 3% discount is allowed within 10 days of receipt of goods. 8/10 EOM: 8% discount is allowed if the invoice is paid within 10 days from the end of the month. Add on sale: Additional items customers buy due to in store suggestions or promotions. Ad slicks: Camera-ready ad‚ usually on glossy paper. Many vendors supply these for newspaper ads. Advertising: Paid message
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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Task 1 An Executive summary KWVR preservation society is a five mile long heritage railway line in West Yorkshire‚ England that’s runs from Keighley to Oxenhope. It’s a preserved line that runs mainly steam engines but with diesel locomotives too‚ it is also a volunteer run organization. It joins to the national railing network line at Keighley railway station and it’s the only heritage railway that operates a whole branch line in its original form. The main purpose of KWVR is to not only
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Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12 7) Marketing Strategy - Four Ps and their strategy - Product…………………………...………………………………………………………….Page 12 - Price and Promotion…………………………...…………………………………….Page 12 & 13 - Place………………………...……………………………………………………….Page 14 & 15
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Retail Management 3rd assignment Rahul Nakarmi Silver Mountain Graduate Business School Retail Management‚ Semester 5 Sachin Karanjit Feb 11‚ 2013 Advantages and disadvantages of different retail business There are various forms of retail and among them classification based on ownership seems quite popular. There types based on this are independent‚ chain and franchise retailer. Personally the example of independent retailer (small retail outlet) is one near my house which owned by a Gurung
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